Analyst recognizes Freshsales as one of the best CRM solutions for SMBs
Today, we’re delighted to announce that Freshsales has been listed on the October 2016 Constellation ShortList™for Sales Force Automation in the SMB segment!
Constellation Research is an award-winning, strategic advisory and futurist analyst firm that advises early adopters using disruptive technologies to achieve business model transformation. After evaluating over 70 CRM solutions categorized in the SMB market, Freshsales is recognized as one of the best SMB CRM solutions in the latest Constellation ShortList™.
According to Cindy Zhou, the Vice President and Principal Analyst at Constellation Research, ‘the list focuses on solutions that extend beyond the core SFA competencies (e.g., lead, contact, account, opportunity tracking) to extensibility, scalability, product vision and solutions that help with organizational usage and adoption.’
With a lot of competitive players in the SMB segment, we’re working really hard to give our small business customers a CRM that is intuitive and easy-to-use, without bundling into another platform. And it’s always rewarding to see these efforts being appreciated and drive results for our customers.
Here’s how Freshsales goes beyond the core SFA competencies and is most appropriate for SMBs:
- Built-In Phone and Email: Make more calls and send targeted emails without switching between systems. All conversations are automatically captured.
- Lead Scoring: Rank leads by their characteristics and behavior signals on website, product and email.
- User Behavior Tracking: Visibility into actions taken on website and product — page visits, downloads, users added to trials, new feature adoption etc. — for deeper understanding of prospects.
- Visual Sales Pipeline: Deals displayed in a familiar graphical view for an instant read of the sales landscape.
You can find out more details about the Constellation ShortList™ by downloading the full analyst report here.
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