To build better customer relationships and close more deals, you need to understand your customers in-depth and make meaningful, relevant conversations. Freshsales’s event tracking analytics helps you elevate your sales conversations to a whole new level by tracking every little touchpoint—sales interaction and engagement pattern on website, product and email—in a chronological timeline view.
Create custom events to know what your prospects and customers do inside your website and product. See the pages that piqued their interest, the actions performed—signups and downloads—on each page, who is actively trailing your product, who has adopted a new feature and who is slipping away. From this event tracking data, get insights to plan your next best actions and move leads up the sales ladder.
Freshsales’ event tracking analytics gives you granular information about your emails. See who is most interested in what you’re selling by finding out what happens after you send an email - whether it’s opened, clicked or bounced. Effectively engage with your best prospects by targeting the next set of email actions.Learn more about email tracking
Score leads by their characteristics and behavior. Prioritise follow-ups with those who are likely to turn, and those who require nurturing.
Know how engaged a prospect is with your company by filtering their activities based on the data collected by Freshsales.
If you use Segment to track website and in-app activities, you can easily push your leads’ and contacts’ events into Freshsales.
“For the past several years, it's been difficult to get our sales team to use our clumsy, difficult to understand CRM (myself included). In less than an hour, I had all of our leads imported and the system figured out. It actually makes sales fun again.”
“With the Freshdesk Integration, Freshsales has taken the sales side of our business a step forward. My support staff can see a full picture of a customer - deals, customer details and activities. It has both sides of our business talking again!”
“Our sales people used to spend a lot of time before the call to analyze the prospect's need and behaviour using multiple sources. Today Freshsales provides all those insights in a single screen enabling us to move quickly and close deals easier.”
“Freshsales allows us to focus on converting our leads. The interface is so intuitive that our new sales staff do not require training on how to use Freshsales, they just hit the ground running.”
“I really like that this CRM tool integrates with Freshdesk and I am a fan of the "open email alert". I am also impressed with the service that I have received at Freshsales; I had a suggestion for the software and the support team immediately jumped on a call with me to figure out a solution.”