Andy Paul is the founder of The Sales House – a B2B sales education community for modern sellers and sales leaders. Andy has spent more than four decades in sales and is also listed #8 in LinkedIn’s Top 50 Global Experts to follow.
What was covered in this webinar:
- Why negotiations start when selling stops.
- How to avoid the premature end of selling.
- The essential 5-step qualification process.
- Tying value to outcomes and ROI.
- The myth of the one-time discount.