Andy Paul Why Negotiate When You Can Sell Webinar

Why negotiate when you can sell? – Webinar

Reading time: 1 minute

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Andy Paul is the founder of The Sales House – a B2B sales education community for modern sellers and sales leaders. Andy has spent more than four decades in sales and is also listed #8 in LinkedIn’s Top 50 Global Experts to follow.

What was covered in this webinar:

  • Why negotiations start when selling stops.
  • How to avoid the premature end of selling.
  • The essential 5-step qualification process.
  • Tying value to outcomes and ROI.
  • The myth of the one-time discount.


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