Heatmap 101: How to use them

Heatmaps 101: What are heatmaps and how to use them?

8 min read

Data has changed our lives drastically. So much so, that there are many debates and discussions on how data has surpassed oil as a commodity. Although you can’t really compare the two, data is a valuable resource, and data is to the digital economy what oil is to the industrial economy.  According to IDC (a…

Everything you need to know about email marketing lists

Everything you need to know about email marketing ...

Email marketers know the hassles of building and growing an email list.  And it is no easy feat!! Y...
Do you adhere to the Best Practices of Marketing Automation?

Do you adhere to the Best Practices of Marketing A...

A marketing automation platform provides automation features across diverse aspects of marketing, in...
Marketing Automation: The Basics

Marketing Automation: The Basics

Marketing automation is one of the fastest-growing markets today and is expected to account for $32....
The Evolution of Email: A complete timeline

The Evolution of Email: A complete timeline

Email, or what once was called ‘Electronic mail’ has been around for decades, and it has grown t...
Move Beyond Click Rate to Evaluate your Email Marketing Performance

Move Beyond Click Rate to Evaluate your Email Mark...

If I had a dollar for every time somebody said “Email is dead”, I would have become as rich as S...
Can you predict your customers’ behavior?

Can you predict your customers’ behavior?

Human Behaviour is 93% Predictable. As per a paper published in 2010 on the ‘Limits of Predictabil...
Get any customer information when you need it, where you need it to be.

Get any customer information when you need it, whe...

Marketers need all the customer data they can get. After all, how else would they send personalized ...
Bridge that gap between your Sales and Marketing

Bridge that gap between your Sales and Marketing

The brand promise of Freshworks as officially revealed in Refresh19– our annual conference, is...
What Sessions gave Bad Experience to your Users? Use Session Replay to get the List

What Sessions gave Bad Experience to your Users? U...

Session replay was built to address one of the pressing questions across all teams, whether it’s p...
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