How to Do a Quick Google Analytics Audit. (With a Checklist)

Janaki Nori 7 min read

How often do you check your Google Analytics dashboard? Probably quite often. That’s how you check your website traffic, the number of sessions on the blog, or the performance of your paid campaigns. So basically, Google Analytics is your source to know how your marketing efforts are impacting your website and conversions. But, given that…

Zulfa about 1 week ago. 11 min read

[eBook] Improving eCommerce website conversions w...

Introduction According to Statista’s report, around 1.8 billion people were global digital buyers ...

Angela about 2 weeks ago. 7 min read

6 Effective Ways to Win at SaaS Email Marketing

Marketing SaaS products can be challenging, especially since they have no physical presence. However...

Zulfa about 2 weeks ago. 6 min read

A crash course on Email Deliverability for markete...

The main objective of every marketer’s email campaign is to get their audience to engage with thei...

Zulfa about 2 weeks ago. 7 min read

eCommerce email marketing teardown – Beardbr...

Email marketing is absolutely crucial for eCommerce businesses. You need it to create effective mark...

Janaki Nori about 4 weeks ago. 10 min read

10 Questions with Philip Storey on Customer Lifecy...

When it comes to marketing, there are so many articles and resources for what you search, but the ch...

Radhika Chugh about 1 month ago. 8 min read

HTML or Plain-text: Which email works better for y...

In the five years of being a marketer, I have witnessed a dramatic change in the marketing world, an...

Angela about 1 month ago. 1 min read

Freshmarketer is now multilingual

Freshmarketer re-launched as a marketing automation suite in August 2019. In less than three months,...

Angela about 1 month ago. 8 min read

An E-commerce Marketer’s Handbook of Customer Se...

As an e-commerce marketer, you may have come across the maxim “There is no such thing as one-size-...

Ajit Singh about 2 months ago. 8 min read

[Guide] Email Marketing Automation best practices

What is Email Marketing Automation? Posting the snippet from another post of mine where I have cover...