Zulfa

Product marketer and an avid reader | Loves cooking and hoarding lipsticks ;)

Zulfa

[eBook]  Improving eCommerce website conversions with Freshmarketer

[eBook] Improving eCommerce website conversions w...

Introduction According to Statista’s report, around 1.8 billion people were global digital buyers ...
A crash course on Email Deliverability for marketers

A crash course on Email Deliverability for markete...

The main objective of every marketer’s email campaign is to get their audience to engage with thei...
eCommerce email marketing teardown – Beardbrand

eCommerce email marketing teardown – Beardbr...

Email marketing is absolutely crucial for eCommerce businesses. You need it to create effective mark...
8 not-so commonly asked email marketing questions

8 not-so commonly asked email marketing questions

A while ago, we ran an exciting new campaign – Freshmarketer 10, where we asked ten questions ...
A Quick Guide to Transactional Emails(+5 Best Practices)

A Quick Guide to Transactional Emails(+5 Best Prac...

Raise your hand if you have clicked the ‘forgot password’ link on any of your favorite websites/...
Everything you need to know about email marketing lists

Everything you need to know about email marketing ...

Email marketers know the hassles of building and growing an email list.  And it is no easy feat!! Y...
Marketing Automation: The Basics

Marketing Automation: The Basics

Marketing automation is one of the fastest-growing markets today and is expected to account for $32....
How to Derive Actionable Insights from Session Replays

How to Derive Actionable Insights from Session Rep...

Regardless of what industry you specialize in, if you’re doing business online, your success or fa...
How to use split testing based on your website traffic

How to use split testing based on your website tra...

It might be tempting to go with your gut when making decisions about your website. However, intuitio...
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