CUSTOMER SEGMENTATION
Send the right message at the right time with segmentation
Segment your buyers based on their behavior and interests to send relevant messages and increase conversions
Get started with pre-built e-commerce Segments
or create your own
Save time using ready-to-use Segments with your Shopify account integrated to Freshmarketer.
Recover abandoned carts
Shoppers who abandon their carts get grouped into this segment so you can message them on their preferred channels and convert them at the right time.
Target first-time buyers
Don’t give up on buyers yet to make their first purchase. Segment them and send me a personalized offer to drive urgency and purchase.
Engage repeat customers
Celebrate your frequent shoppers and VIP customers based on their past order count. Invite them to sales, discounts, and new launches to make them feel special.
Promote viewed products
With your customer’s browsing history, you can segment those who’ve viewed a particular product on your storefront. Send them a message and nudge them to checkout.
Build your segments
Create any segment based on customer data to personalize your campaigns. With advanced AND/OR segmentation criteria, you can build your own marketing segments to engage and nurture customers at every stage of their journey.
