With Freshmarketer, create smart segments to understand and target your audience better
Create smart segments and filter contacts by their characteristics like name, email, country, etc. Easily segment contacts across different lists, geographies, companies, and more to run targeted marketing campaigns.
Build segments that span over time, to craft relevant messaging and deliver personalized engagement. Define granular segments that can classify your audience based on their customer journey, vis-a-vis from a visitor to a lead and a customer.
Define your segments based on what contacts’ do on your site or app, or how they respond to your brand. Easily create segments based on your contacts’ email activity like opens, clicks, etc., the pages that they have visited on your site, or the forms that they have submitted.
With Freshmarketer, you can create segments to filter out contacts who visited your website from one of your marketing campaigns, via UTM parameters. Easily send relevant follow-up emails, and improve your chances of conversion.
Filter contacts who have entered, exited, or are currently engaged with the customer journeys that you have set up in Freshmarketer. You can also define segments based on custom events, for instance, cart abandonment, to target specific contacts and re-engage with them.
Go beyond conventional segments to create powerful and effective campaigns with Freshmarketer’s segments. Use time-based segments to send out emails at the right time, and multi-level filters to target a specific customer group.
Build more segments or use AND/OR operations to create endless combinations in a segment which can target your customers better.
With smart segments, identify contacts that have to be added or removed from customer journeys, and foster better engagement with your audience.
Personalize your web pages for your audience based on their behavior like page visits, form submissions and more, for better website conversions.