All Features Marketing Automation Software Website Tracking

Freshmarketer’s website tracking helps you monitor what visitors do on your site, and follow their journey with your brand. With a single piece of code, you can track the pages that your audience has visited, and the forms that they have submitted. You can also track your audience’s actions on your site via custom events.




How can you use your website tracking data?

Segment audience

Segment your audience based on page visits, form submissions, or other custom events, to deliver targeted and personalized email campaigns.

Automate customer journey

Make your customer journeys even more powerful by triggering campaigns to be sent to your audience, based on their website activity.

Optimize your website

Track page visits and run experiments to create personalized experiences for your visitors and drive them to convert.