Get any customer information when you need it, where you need it to be.

Written by on May 20, 2019

Marketers need all the customer data they can get. After all, how else would they send personalized campaigns? But the reality is that all critical information of your customers, say account details, website visits, support tickets, form submissions – are all scattered in different tools. All of your teams don’t have access to all of the tools/software you use. It’s also impractical to do so.

But How do you bring all this data in one place? How do you share this data to teams which need it?

This is where Segment comes in. It collects, stores, and routes your user data from different sources to hundreds of other tools. Having said that, it’s no surprise that Segment is integrated with more than 250 applications. Some of them send customer information(Source) to Segment and some of them receive such customer information (Destination) from Segment.

But if you’re already using Segment and aware of all this, we’ve got good news for you! Freshmarketer is integrated with Segment as Destination. This means you can send in user data to Freshmarketer from your Segment account in a jiffy!

What can you do?

For starters, you’ll be able to push all your contacts from Segment to Freshmarketer. Say, a visitor on your site is identified and stored as a customer contact in your Segment account, such customer along with the name, email, phone number, and even custom fields will be added into your Freshmarketer account. Your customer contacts in Freshmarketer will get updated as per your Segment account, throughout the customer’s lifecycle.

Once you’ve successfully integrated your Freshmarketer account with your Segment account, you can easily view all the contacts pushed to Freshmarketer under the list ‘ Segment Integration List’, after you click the ‘Contacts tab’.

It’s just that simple!

But this is just a start towards much deeper integration with Segment. Currently, Freshmarketer supports Identify method. Our technical team is already working on supporting other APIs as well.

  1. Identify – Who is the prospect? (Available)
  2. Page – What is the page they are currently in? (Coming soon)
  3. Track – What are they doing on the website? (Coming Soon)

How does it work?

You can easily connect your segment and Freshmarketer account in just a few minutes. Check out our user guide, if you need any help while integrating. Else, you can also write to us at support@freshmarketer.com . All you need to do is:

Settings → Third party integrations → Segment

Sounds interesting?  Then go ahead try out this integration and give us your feedback. We would love to hear from you! 🙂

 

Janaki Nori

Product Marketer @ Freshmarketer. Currently hooked to conversion optimization.