[su_quote cite=”W. Edwards Deming”]In God we trust. All others must bring data[/su_quote]
The ubiquity of Google Analytics (GA, for short) in the marketing industry today is unparalleled. With more than half of the entire web relying on Google Analytics for their most needed metrics, it’s a must have tool in a serious marketer’s arsenal.
At Zarget, our A/B testing module helps you make changes to your page – from changing the copy on your page to colour of the buttons and even entire sections replaced with other content. The data we provide helps you in determining which version won the test. This happens on the same URL (as opposed to a split URL test) and the results captured in GA will thus be an amalgamation of the tests’ results.
Us and Them
A question we get asked often is “How are you different from Google Analytics?”
We thought it’s time this was addressed.
Zarget doesn’t compete with Google Analytics.
It enriches and enhances the data you see on Google Analytics at a granular level.
We are, therefore, a product that complements Google Analytics.
Tying it together
Comparing variations using page level metrics like the bounce rate, exit rate, time on page and more would give you detailed information that lead to better strategic decisions, faster. You can compare variations right inside Google Analytics, using your regular analysis tools, just like you would compare two different pages.
For example, you might have a burning question about a recent test you ran, where you changed the headline. The A/B test has run and it’s now evident that the variation won over the original, but you see that the victory was marginal. Wouldn’t it be nice to further split the performance of the two variations by country or source to see which subsection of your audience preferred each variation? That’ll be the first step you take to personalize the page for your users. Sounds like a dream, doesn’t it?
All this is possible by integrating Zarget with Google Analytics. With Zarget integrated into GA, you can do all of what I’ve described above and much more.
Sounds exciting? You can get started with Zarget and start enriching your Google Analytics data in a matter of minutes. If you already have an account, you can learn how to integrate Zarget and Google Analytics here.
If you still don’t have an account on Zarget, what are you waiting for? Your first month is free! Get started with Zarget today