Since 1929, they haven’t had to deal with a problem as gargantuan as this pandemic. There are many questions about what works and what doesn’t. To put it simply, marketers of today are confused.
Overcoming this roadblock has been the top priority at Freshworks. We learned a slew of new things over a very short period of time and we’d like to extend our knowledge to you.
We are coming up with a docuseries that’ll help you prepare for the future. Despite all the challenges, marketing is still the sphere of growth for many businesses. In this docuseries you’ll debunk and explore the new themes, do & don’ts, common myths and more.
We proudly present, Freshworks Making a Marketer - a unique micro-series that debunks all the myths, and catapults you to the frontiers of Online Marketing. This series has been exclusively curated to help you upskill, learn, and understand the digital forefronts of marketing better from the comfort of your home.
If you’re a marketer, you must be stuck with just one trend over the past six months.
‘The pandemic’. While times might have changed, marketing at its core is still about understanding the needs, interests, and behaviors of our customers.
To solve some of the more relevant mysteries of the pandemic, we’re debunking Online marketing with a micro-series. This tailor-made content is intended to help you navigate the challenges in this all-digital, work-from-anywhere world.
Here are some key themes we’ll be exploring -
The need to have a 360 degree view
Knowing your customers and their expectations
Using self-service to enable marketers to make data driven decisions
The role of attribution in ROI measurement and budget allocation
Leveraging AI and Machine Learning for better targeting and personalization
The importance of online marketing during and post the pandemic
How companies (SMB's & MM) can adapt to this wave of Online Marketing.
Common mistakes in Online Marketing (Overspending, No clear target audience etc.)
Budgets and the big questions around it
Lessons, learnings, and best practices
Let’s debunk the facts from fiction! Watch this exclusive Micro-Series Now!
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