What does it feel like?


13 global sales leaders share how they built great sales cultures. 

There’s one key ingredient common to all: sales team happiness.

‘Sales team happiness.’ Sounds fluffy? 

Harvard Business Review Analytic Services asked over 300 sales leaders to rate their teams’ happiness on a scale of 0–10. Leaders who rated their sales teams’ happiness from 0–7 were considered  ‘less happy’ and those who rated their teams 8 and above were considered  ‘very happy’. 

Survey results: The very happy group was more likely to outperform the less happy group across every business metric: