‘Sales team happiness.’ Sounds fluffy?
Harvard Business Review Analytic Services asked over 300 sales leaders to rate their teams’ happiness on a scale of 0–10. Leaders who rated their sales teams’ happiness from 0–7 were considered ‘less happy’ and those who rated their teams 8 and above were considered ‘very happy’.
Survey results: The very happy group was more likely to outperform the less happy group across every business metric:
"We drive results through teamwork. The best salespeople are the ones who feel comfortable leveraging their entire organizations." Rob Idink, MD, Netherlands, HP Inc
"More than focusing on activity levels or pipelines, managers need to be talking with the team about their headspace and how confident they feel." Bethany Ayers, Chief Customer Officer, Peak
"The sales teams are happiest when individual contributors feel like drivers and people in support functions are fully aligned." Arvinder Gujral, MD, South-East Asia, Twitter
"Authenticity is an important component of great sales cultures. When you bring your authentic self at work, you build trust within your team." Jennie Drimmer, Enterprise Sales Head, EMEA, Coursera
"Set clear expectations, provide regular feedback, and allow your team to take responsibility. That sets a team up for consistent wins." Simon Johnson, General Manager, UK and Ireland, Freshworks
"A happy sales culture leads to a high-performing team because it minimizes stress. Stress can be endemic within sales organizations." Lauren McGuire, Senior Director of Sales, Forecast
"Great sales culture recipe? Teamwork, craftspersonship — that is, always seeking to do our best, and autonomy." Raymond Hüner, General Manager, Benelux and Nordics, Freshworks
"You can’t focus on numbers only and expect people to change. You need to focus on the people, give them what they need and the performance will follow." Greg Meehan, CRO, Supahands
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