Arun Mani is the Managing Director - Europe for Freshworks. He started off designing microprocessors at Intel in California, followed by 6+ years of consulting at McKinsey and Accenture in NY. He then helped AppNexus scale their revenue from US$18 Mn to over US$180 Mn before joining Freshworks.
Freshworks provides customer engagement software to businesses of all sizes, making it easy for customer support, sales and marketing professionals to communicate more effectively with customers and deliver moments of wow. Freshworks offers a full suite of SaaS (Software as a Service) products that create compelling customer experiences and lets businesses share a 360-degree view of relevant customer information internally.
Entering new geographical markets can be a great way to grow. Expanding operations into new territories, however, can be a daunting and sometimes risky as it presents a significant cost in terms of time, capital and resources expended. So, how does one go about penetrating newer markets effectively? Listen to our in-house expert Arun Mani, as he talks about scaling business by growing into new geographical markets. He covers the following:
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