Clifton Lobo is an Account Manager with Freshworks, having started out as an SDR in the company. Freshworks provides customer engagement software to businesses of all sizes, making it easy for customer support, sales and marketing professionals to communicate more effectively with customers and deliver moments of wow. Freshworks offers a full suite of SaaS (Software as a Service) products that create compelling customer experiences and lets businesses share a 360-degree view of relevant customer information internally.
Account Based Selling or ABS is not a new concept, but sales managers often don't fully understand the process to effectively do ABS. Clifton shares with us the following things that sales managers should know and do before they go out and jump on the ABS bandwagon. He talks about:
Sorry, our deep-dive didn’t help. Please try a different search term.