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Freshworks for Startups in collaboration with LetsVenture is launching a virtual chat series to help startups tackle difficult times and rise up against all odds.  

Join us for this four-part series as we take you through various topics including HR, Legal advice, Sales, Marketing, tips on navigating through times of crisis exclusively for startup founders and functional leaders.  

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Part One

Understanding ESOPs: Why it's Important for Startups


July 24, 2020

5:30 PM - 6:30 PM IST

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As the competition in the startup ecosystem gets more and more intense, onboarding and retaining employees is turning out to be an important factor. And to motivate your contributing employees, you need to reward them. That is where Employee Stock Options (ESOP) comes into play. Apart from being an employee retention tool, there are various other benefits that ESOPs hold. 

Freshworks for Startups in collaboration with MyStartupEquity is running a panel discussion on "Understanding ESOPs: Why it's Important for Startups". Join us on July 24, 2020 (Friday) at 5:30 PM to hear Ruchi Deepak, Co-founder at Acko Insurance and Ritesh Banglani, Partner at Stellaris Venture Partners share their philosophies of compensation, and some of the key pointers startup founders should keep in mind before rolling out ESOPs. Jayadevan PK, Evangelist at Freshworks for Startups will be leading the conversation.

What will we cover: How ESOPs work; the various benefits of ESOPs for startups; tips on how to build an effective ESOP plan; planning ESOPs at every stage of growth.


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Ritesh Banglani
Partner at Stellaris Venture Partners

Ritesh is a Partner at Stellaris Venture Partners. He has a strong interest in companies solving uniquely Indian problems, especially those daring innovators and risk-takers who apply/integrate new technologies to their industry for the first time.


Prior to Stellaris, Ritesh was a Partner at Helion, where he invested in online services and healthcare companies like Taxiforsure, Lifecell, and Trulymadly. Also, before he moved over to the dark side in 2007, he was a product manager for online and mobile consumer products.

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Ruchi Deepak
Co-founder at Acko Insurance

A legal and compliance wiz, she has been pivotal in Acko’s growth in the Insurance sector. Before starting her entrepreneurial journey with Acko, Ruchi amassed 11 years of experience working in India and London for organisations like Franklin Templeton Investments, Matrix Partners and Coverfox.

She has also worked as an advisor to multiple start-ups, and advised on some of the most sophisticated financing, exits, IPO and strategic matters across sectors ranging from healthcare, retail, e-commerce, manufacturing, tech and mobile.

Ruchi grew up in Jamshedpur and completed her Bachelor’s from Lady Shri Ram College (LSR), followed by a course from the Faculty of Law.


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Jayadevan P K 

Evangelist, Freshworks for Startups

 Jayadevan PK works at Freshworks as an evangelist, focusing on efforts around content and brand building to grow the visibility of the Freshworks for Startups program. In his previous avatar as a journalist and later an entrepreneur, he has helped set up early teams spanning product, design, technology, and editorial, raise capital, work closely with writers and editors, setup metrics and processes to track growth and performance, strategize and bring innovation to newsrooms. In 2015, he co-founded FactorDaily, an award-winning newsroom backed by Accel Partners and Blume Ventures. He’s also a commissioned author at HarperCollins. Jayadevan lives in Bangalore with his family. He spends his free time reading, running, and raising his child.