Session Overview

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Session #1 Session #2
  • The importance of having the right strategy in place before venturing into e-commerce
  • Is Direct-to-consumer (D2C) the right selling strategy in the next normal
  • Employing no-code tools to boost your online sales
  • Competitive Pricing — Deal-maker or deal-breaker
  • Criticality of logistics and inventory management for on-time delivery
  • Social Commerce — Creating a level-playing field for small and family-owned businesses
  • Are traditional marketing campaigns (OOH, TV spots, radio ads) still as relevant in today’s overtly digital marketing landscape
  • The impact of evolving consumer behavior and social distancing norms on the holiday season spending
  • Personalization in a contactless world
  • Beating customer choice paralysis through conversational commerce
  • Customer Loyalty Programs vs Customer Service — What's the #1 Brand Differentiator
  • Importance of on-time delivery and customer support in real-time
  • The importance of customer feedback in meeting customer expectations
  • How social listening helps you understand your customers' needs and gather valuable feedback

Speaker Lineup

Saksham Sharda

Creative Director

Outgrow

Vikram Bhaskaran

Senior Director, Marketing

Chargebee

Miguel Adao

Head of Marketing, North America

Freshworks

Sriram Sridhar

Founder & CEO

LateShipment.com

Mike Greenberg

Lead Product Marketing Manager

SurveyMonkey