Why attend?

In this webinar, we will examine why a large part of customer experience is about how a customer feels. Given this, it is vital to consider what kind of emotions you are trying to evoke if you wish to improve your net promoter score, customer satisfaction, or ROI. So what emotions should we be evoking?

Following two years of research with the London Business School, we have identified 20 emotions that drive value for your organization. In this webinar, we will discuss these emotions and how you can use them to deliver a great customer experience. We will discuss organizations that have had tremendous success in focusing on this aspect of their customer experience and have driven up their net promoter score.