Speakers

Bob Kelly

Chairman, Sales Management Association

Robert Kelly (Bob) founded the Sales Management Association in 2008. He was previously vice president of sales operations and strategy at Genuine Parts Company (NYSE: GPC) where he provided leadership to sales management and developed sales effectiveness programs at GPC’s S.P. Richards division. Bob earned an MBA from Emory University’s Goizueta Business School, and a bachelor of arts in English literature from Washington and Lee University. He is an adjunct faculty member at Goizueta Business School, where he teaches a sales force effectiveness course to MBA students.

Jason Jordan

Sales Management Expert and Best-Selling Author

Jason is a sales management expert focused on developing sales leadership effectiveness in large B2B sales forces. His clients include GE, 3M, Tyco, TIAA, Essilor, Aon, FedEx, Sungard, Gates, and other global organizations. He is also the best-selling author of Cracking the Sales Management Code and Sales Insanity. Conducts ongoing research to advance the discipline of sales management.
Jason's specialties include Sales Management Best Practices, Sales Metrics, Pipeline Management, Forecasting, CRM, Change Management, Leadership Development, and Coaching.

Brogan Taylor

Head of Enterprise Sales, North America - Freshworks

Brogan Taylor is a go-to-market expert with 20 years of experience scaling sales teams and processes for growth technology companies.  Brogan spent his early career at CISCO WebEx, where he became adept at driving high-velocity, SMB sales motions.  Since then, he has dedicated his career to implementing up-market, enterprise sales processes at companies such as ooVoo, PeopleMatter and Achievers.  He is currently the Head of North American Enterprise Sales for Freshworks, a leader in the Customer Engagement Software space.