Insights From The Largest Ever Sales and marketing Alignment Survey
Misalignment leading to missed opportunities?
Sales and Marketing, two sides of the same coin, continue to work separately today, even in a COVID era world. Today, customers constantly look out for consistent messaging where they are put at the centre and this can only happen when their journeys are unified and planned together.
We surveyed 1200+ global sales and marketing professionals on this hot-button topic. It’s the largest ever survey of its kind and the results are eye-opening. In the UK alone, teams that were not highly aligned on goals in 2020 were 4X more likely to experience a revenue decline of over 20% as compared to the previous year.
Tune in to this session as you’ll listen to leaders across sales and marketing who will share their insights on:
How does alignment impact overall organizational growth and how can you create a unified customer experience?
How do these leaders perceive each other and how does their performance impact the other’s KPIs and metrics?
What can tech do to bridge this divide and how can you put it to practice today?
Head of Marketing, Europe and UK
Angélica is a seasoned marketing executive currently heading Marketing for Freshworks in Europe. With over 15 years of experience in the IT and Internet industries, she successfully expanded Microsoft’s application platform business in Europe . As head of marketing for Qlik in EMEA, she drove the highest business performances in the company for 4 consecutive years by deploying cutting edge customer driven strategies. She is French-Colombian and speaks fluent French, English and Spanish.
Co-CEO, Predictable Revenue Inc
Aaron Ross is a Sales Leader, Influencer, International Speaker and author of the best-selling book "Predictable Revenue" - dubbed the "Sales Bible of the Silicon Valley", He is also the co-CEO of Predictable Revenue Inc that ensures businesses have success in building an outbound prospecting program to create sales growth.
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