Findings From The Largest Sales And Marketing Alignment Survey
Macaroni and cheese. Bacon and eggs. Sales and marketing.
All of them should make the perfect team. But somewhere along the line, sales and marketing have developed deep-rooted differences that need resolution. As organizations grow, this rift widens as the two teams act like two different organizations that plan, execute, and optimize two separate processes for the same buyer.
The problem needs to be fixed because 87% of sales and marketing professionals say collaboration between sales and marketing is critical to business growth, suggests a 2020 LinkedIn report. Ironically, 9 in 10 professionals agree that they are misaligned across strategy, content, process, and culture, finds the same report.
To develop a deeper understanding of what exactly is going wrong, we interviewed 1200+ global sales and marketing professionals - the largest-ever survey on sales and marketing alignment.
The results are eye-opening.
In this session, you’ll listen to sales and marketing leaders as they discuss the findings and put forward their views.
Here’s what you’ll learn:
How does alignment impact organization growth and why sales leaders need to care about this
How do sales and marketing leaders perceive each other - what kind of performance impact do they have on each other’s KPIs and metrics
Role of tech in forging this alignment - what it means on a tactical level and how to put it into practice
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Sumit Punchhi has over 20 years of experience, out of which 15 years of dynamic telecom experience, handling roles like strategy, marketing, and sales and operations. He understands the dynamics of business and how to straddle between marketing and strategy. His knowledge and experience working with some of the leading telecom companies in the world, including Tata Teleservices, Vodafone, Bharti Airtel. He is now the CMO and plays a key role in shaping Knowlarity.
Head ISV Segment, Asia Pacific & Japan, AWS
Anna leads Amazon Web Services’ ISV Segment across Asia Pacific and Japan. Throughout her career she has been focused on leading businesses through transformational change and in doing so has developed a deep understanding of the financial, regulatory and industry levers that facilitate success for her customers in that context.
Prior to joining AWS, Anna was the CEO of Australia New Zealand Bank in the Philippines and before that she was the CEO in Laos. She has served as a Board Director for several ANZ entities across ASEAN and most recently held the role of Director on the Bankers Association of the Philippines.
Marketing Head, ASEAN, Freshworks
Sandeep currently heads marketing for ASEAN. Prior to this Sandeep managed field marketing initiatives across ASEAN and India. He has lead campaign initiatives across the United Kingdom, Middle East and Africa and has also been instrumental in setting up the SDR function at Freshworks. Prior to Freshworks, he has held leadership roles in both sales and marketing functions in large product and services companies both in India and the United Kingdom.
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