The Silent Revolution

What makes sales leaders disillusioned with their CRM after 2 years?



About Webinar:

You know it, we know it: CRM is a significant investment. Businesses implement it with the hope that it will make their sales teams successful. But does this actually happen?  

Freshworks commissioned Forrester Consulting in March 2020 to evaluate businesses’ current state of CRM adoption, challenges faced, and future plans. 

The results are (not) shocking:

In our upcoming webinar featuring Forrester, we have our experts share the findings of the study, analyse the numbers, and deliver actionable insights. 

Join us to find out what sales leaders like you need to do to get your CRM strategy right, especially as we navigate these challenging times.


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Vinod Chandramouli

Head, ASEAN Business


 Vinod Chandramouli leads Freshworks’s ASEAN business. Previously he ran the global presales and marketplace organisation for Freshworks. Prior to Freshworks, he lead Business Development for connected devices at Akamai Technologies. He is a technologist by passion and has wealth of knowledge in leading large organisations, expanding territories. He has worked with various startups and enterprises in enabling their internet and customer experience strategy.

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Dane Anderson

SVP, Intl Research & Product Serving CIO Professionals
Forrester Research

Dane leads Forrester’s Asia Pacific team that helps business and technology leaders develop customer-obsessed strategies that drive growth. He provides strategic guidance and advice to Forrester’s clients in the areas of digital business transformation, customer experience, and Forrester’s customer-obsessed operating model. Dane’s research focuses on helping clients shift their organizational structures, cultures, processes, metrics, and operations from inward-looking legacy approaches to an outward-looking model driven by the customer.