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LIVE WEBINAR featuring Forrester
You know it, we know it: CRM is a significant investment. Businesses implement it with the hope that it will make their sales teams successful. But does this actually happen?
Freshworks commissioned Forrester Consulting this March to evaluate businesses’ current state of CRM adoption, challenges faced, and future plans.
The results are (not) shocking:
Shorter CRM Lifespan: A majority of users who've used their CRM for 2+ years are looking to replace it within the next 2 years.
Poor Sales Outcomes: Most businesses believe that their CRM doesn't impact sales productivity or their revenue from new customers.
Ill-equipped CRM strategies: A large number of organizations believe they're crafting poor CRM strategies.
In our upcoming webinar featuring Forrester, we have our experts share the findings of the study, analyse the numbers, and deliver actionable insights.
Join us to find out what sales leaders like you need to do to get your CRM strategy right, especially as we navigate these challenging times.
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Thank you for registering. We hope to see you on the 30th of June!
Head, ASEAN Business
Vinod Chandramouli leads Freshworks’s ASEAN business. Previously he ran the global presales and marketplace organisation for Freshworks. Prior to Freshworks, he lead Business Development for connected devices at Akamai Technologies. He is a technologist by passion and has wealth of knowledge in leading large organisations, expanding territories. He has worked with various startups and enterprises in enabling their internet and customer experience strategy.
SVP, Intl Research & Product Serving CIO Professionals
Dane leads Forrester’s Asia Pacific team that helps business and technology leaders develop customer-obsessed strategies that drive growth. He provides strategic guidance and advice to Forrester’s clients in the areas of digital business transformation, customer experience, and Forrester’s customer-obsessed operating model. Dane’s research focuses on helping clients shift their organizational structures, cultures, processes, metrics, and operations from inward-looking legacy approaches to an outward-looking model driven by the customer.
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