Customers increasingly self-serve and use digital engagement channels for customer service both before and after purchase. 

Customer service organizations must deliver context-driven interactions that precisely target visitors and customers at the right points in their journeys to educate and help them in their moments of need.

Get access to this paper to understand:

  • The extent to which the customer service landscape has changed over the past year

  • How the current requirements of customer service go beyond the capabilities of legacy CRM vendors

  • What digital-first customer service is all about and why you need to implement it in your organization

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