Having a robust omnichannel strategy for high street leader Dune has become paramount, as shoppers love the convenience of online shopping, but still value the ability to visit in-store. Having an effective omnichannel strategy allows you to create a detailed view of today’s customers and to respond to tomorrow’s customer behaviour. This session discusses how unified retail takes this one step further by breaking down the concept of different channels, and looking at the retail experience as a holistic offering.