Customers drive business, and they want to be understood and valued. It starts with getting their (only) name right and having a unified view of each customer - a single, holistic accounting of that person rather than a jumbled, redundant, or otherwise mismanaged piece of information.In this 45-minute session, our product specialist demonstrates how you can leverage Freshworks CRM to eliminate the siloed experience between sales & marketing, enable seamless transition of prospect journey from marketing to sales and get a 360-degree view of your customers.Key Topics:

• Attract visitors, convert them into leads, and run campaigns based on their behaviour
• Run targeted demand generation and lead management campaigns through customised journeys
• Enable better collaboration between sales, marketing, and support with a single source of truth