freshworks launch freshworks launch

June 7, 2017

Today Freshdesk announced the creation of Freshworks, a new umbrella brand that will bring together the company’s growing suite of business software. Following breakout growth of the company’s customer support software, and the introduction of new products for IT Service Management (ITSM), customer relationship management (CRM) and cloud-based call centers, Freshworks products are designed to help companies better engage and communicate with their customers and employees.

Freshworks brings together a suite of products for businesses, including:

"In 2010, we started Freshdesk as a “fresh helpdesk” with a dream to make a dent in the world of customer support. While Freshdesk continued to grow exponentially, as a company, we moved beyond customer service by offering innovative products in the ITSM and CRM domains. As we expand our vision and build more exciting products, we felt that this was the right time to create a new brand that would allow us to tell our multi-product story better” said Girish Mathrubootham, CEO & Founder of Freshworks. “Today, I’m happy to announce that we are rebranding the company as Freshworks. We’re not in this just to change the way businesses do customer support, but to refresh the way they do business. Our goal is to build a company that is loved by employees, customers and shareholders alike.”

Over the years, businesses have found themselves in a position where they had to use cumbersome software across the organization. These solutions were not only expensive, but also required long implementation cycles and were extremely difficult to use without expert training, neither of which could be afforded by growing companies. Enterprises are also tired of wasting time and resources on trying to make everything work together.

According to Girish, Freshworks will bridge this gap by offering products that are ready-to-go, easy to setup and use and will be affordable for companies of all sizes. Adopted by over 100,000 companies in 145 countries, Freshworks’ mission is exactly this - to help companies better engage and communicate with their customers and employees with refreshing business software that is easy-to-use, feature-packed and accessible to businesses of all sizes. Whether you are a company looking to share customer data and insights across your sales and support teams or quickly onboard and set-up new employees, Freshworks’ integrated software products ensure all teams are all working together in sync. In addition to being fully-featured, all of Freshworks’ products come with free support over email and phone, making them attractive for businesses looking for value against more expensive alternatives.

"For us, integrating customer support, sales and IT is critical to providing the best customer experience possible,” said Amit Chaudhary, COO and Founder at Lenskart."We started using Freshdesk in 2015 and began using Freshsales last year, and it’s made a huge impact on how we communicate both with customers and internally. Companies like Freshworks are truly changing how businesses think about software, including enterprises"

The stakes for providing a superior customer experience have never been higher. Data shows that 82% of customers stopped doing business with a company due to poor customer experience in 2016. At the same time, providing a seamless experience means looking at the full customer lifecycle, from sales to support. As internal teams become more integrated, these can no longer happen in silos. This is the problem that Freshworks has set out to solve.

Now, precisely six years after launching Freshdesk, Freshworks has become a global, award-winning SaaS powerhouse with five offices in Chennai, San Bruno, London, Sydney and Berlin.

About Freshworks

Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales and Freshcaller. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks has its HQ in San Bruno, California and global offices in India, UK, Australia and Germany. The company's cloud-based suite of SaaS products is widely used by over 100,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco.


Arvind Parthiban