10 best AI tools for customer support in 2025

Looking for the best AI tool to level up your customer support?

If you're spending too much time replying to the same customer queries, struggling with long response times, or juggling multiple support channels, you're not alone. Many growing teams face these exact challenges as customer expectations rise and ticket volumes increase.

That’s where AI customer platforms come in. Whether you’re a startup looking to automate common queries, an eCommerce business trying to handle high volumes during peak sales, or a support team aiming to reduce response time, there’s a solution for you.

In this blog, we’ll walk you through 10 of the best AI tools for customer support. We’ll cover each platform’s strengths, key features, pricing breakdown, advantages, and limitations so you can find the right one for your needs.

How we evaluated the best AI customer support tools

To curate this list, we analyzed over 35 AI-powered customer support solutions currently available on the market. Here’s what we looked into while evaluating each solution:

• G2 ratings and reviews: We analyzed user feedback on G2 to understand real-world performance, satisfaction, and record in delivering exceptional customer experiences.

• Core features: We prioritized platforms offering strong AI automation, chatbot capabilities, ticket routing, and analytics.

• Integrations and configurations: Tools were assessed on how well they connect with CRMs, help desks, and other business systems for better cross-team collaboration.

• Ease of use: Platforms with intuitive interfaces and minimal learning curves scored higher.

• Implementation time: We considered how quickly a tool can be set up and integrated into existing workflows.

• Pricing and value: Tools were compared on pricing transparency, flexibility, affordability for SMBs, and overall ROI.

• Ease of scalability: We looked for solutions that grow with your business, whether you're a startup or an enterprise.

This exercise helped us identify not just the most popular platforms, but the most effective and practical ones for real-world support teams. After a thorough comparison, we’ve shortlisted the 10 best AI customer support tools that stand out across performance, usability, and impact.

Now, let’s dive into a head-to-head breakdown of each platform.

Top 10 AI customer support software: a head-to-head comparison

Here’s a side-by-side comparison of the best artificial intelligence customer service software to help you evaluate your options at a glance:

While the table offers a quick snapshot of each platform, choosing the right tool requires a closer look at what each one truly offers. In the next section, we’ll dive deeper into each platform so you can make a more informed, well-rounded decision based on your specific support needs.

Detailed comparison of the leading AI customer support tools

 In this section, we’ll break down each platform’s key features, advantages, limitations, and pricing, so you can better understand which solution aligns best with your business needs. Let’s get started with our own platform—Freshdesk.

1. Freshdesk

Freshdesk is an agentic AI customer service platform that helps resolve every issue and customer query instantly and intelligently. Trusted by over 73,000 brands for customer service automation, Freshdesk unifies AI and human agents for better customer service.

Freddy AI—Freshdesk’s customer support AI assistant—can handle up to 80% of routine tickets across various channels, enabling 24/7 self-service support. Moreover, automated insights and tailored reports provide real-time dashboard insights, thus aiding fail-proof, data-backed decisions.

Whether you are looking for an autonomous, self-reliant AI agent or an assistive AI copilot for your team, Freshdesk offers it all, making responses better, service delightful, and service teams more productive. Here’s how Freshdesk adds value to your business:

Key features of Freshdesk

• Omnichannel support: Unifies customer conversations across email, chat, phone, and social to deliver seamless, context-rich support from one platform.

• AI copilot: Assists agents in real time by generating smart replies, summarizing tickets, and surfacing relevant resolutions. Helps resolve issues faster with less effort.

• Advanced ticketing: Automates ticket tagging, routing, and prioritization to reduce manual effort and resolve issues faster.

• AI insights: Helps uncover trends, customer sentiment, and performance gaps with predictive analytics powered by Freddy AI.

• Self-service: Deflects repetitive queries with AI agents and smart article suggestions that empower customers to solve issues instantly.

• Unified agent workspace: Streamline agent workflows with a single view of customer data, real-time AI suggestions, and collaboration tools.

Pros and cons of Freshdesk

Freshdesk pricing

Freshdesk’s pricing is available in four tiers: Growth, Pro, Pro + AI Copilot, and Enterprise. You can also get started with a free 14-day trial to test the platform. Here’s a breakdown of each plan with monthly billing rates:

• Growth ($18/agent/month): Builds on Free with automation, collision detection, SLA management, over 1,000 apps integration, and real‑time dashboards.

• Pro ($59/agent/month): Adds multilingual support, custom roles, advanced ticketing, custom reports & dashboards, CSAT surveys, and up to 5,000 collaborators.

• Pro + AI Copilot ($94/agent/month): Includes everything in Pro plus Freddy AI Copilot, AI‑driven ticket drafts, response suggestions, translation, and analytics.

• Enterprise ($95/agent/month): Offers full feature set: audit logs, IP whitelisting, skill‑based routing, agent shift scheduler, custom objects, and flexible knowledge‑base architecture.

User reviews and opinions on Freshdesk

2. Help Scout

Help Scout is a customer support platform built for growing teams that want a simple, scalable help desk. It brings together email, live chat, and social messages into a shared inbox that keeps agents organized and collaborative. With workflow automation, teams can automatically tag, route, or close tickets based on custom rules, reducing manual work and response delays.

Help Scout also includes AI tools like AI Drafts for writing responses, AI Summarize for summarizing long threads, and AI Assist to improve tone, grammar, and translations. Its AI chatbot, AI Answers, delivers instant replies from your knowledge base, helping customers find solutions without waiting for an agent.

Help Scout keeps things simple, but how does it compare with other tools? Here’s a handy Freshdesk vs. Help Scout comparison if you're curious.

Key features of Help Scout

• AI Drafts: Generates suggested replies instantly using past conversations and help articles, saving agents time on every ticket.

• AI Answers: Delivers automated, accurate responses from your knowledge base through a 24/7 chatbot to reduce ticket volume.

• AI Summarize: Turns long or complex email threads into quick summaries so agents can get context fast and respond more efficiently.

• Reporting: Tracks key support metrics like response time, resolution rate, and customer satisfaction to improve team performance.

Pros and cons of Help Scout

Help Scout pricing

Help Scout offers four pricing options: Free, Standard, Plus, and Pro. Here’s a detailed pricing breakdown:

• Standard ($55/month): For 100+ contacts. Adds reports, surveys, customer properties, and integrations.

• Plus ($83/month): Includes all Standard features plus advanced workflows, teams, and custom fields.

• Pro: For 1,000+ contacts. Offers premium support, advanced security, and onboarding help.

3. Gorgias

Gorgias is a conversational AI platform built for streamlining and automating eCommerce customer support. This platform unifies all customer touchpoints—email, chat, social, and SMS—into one central inbox that gives agents full visibility into order histories and user profiles.

What sets Gorgias apart is its AI Agent, which can automate up to 60% of repetitive support tasks such as shipping queries, returns, and FAQs by using your brand voice and storefront data. Trained on brand-specific knowledge and guided by custom rules, this is one of the best AI customer support solutions to fully resolve tickets automatically.

If you're torn between specialized eCommerce tools and full-featured helpdesks, our Gorgias vs Freshdesk guide can help you make the right choice.

Key features of Gorgias

• AI agent: Automatically handles common eCommerce queries across chat, email, and forms using your brand voice and store data.

• Intent-based rules:  Detects customer intent (like order status or returns) and auto-triggers relevant responses or workflows.

• Order management automation: Fetches shipping info, updates orders, and processes order returns directly within chat or email.

• Conversational flows: Delivers guided, multi-step chat experiences to resolve FAQs, returns, and more without agent support.

Pros and cons of Gorgias

Gorgias pricing

Gorgias offers five pricing tiers: Starter, Basic, Pro, Advanced, and Enterprise. Here’s a detailed pricing breakdown:

• Starter ($10/month): Includes up to 50 billable support tickets per month and supports unlimited user seats.

• Basic ($60/month): Covers 300 tickets per month; overages billed at $0.40 per ticket. Includes full omnichannel support and basic automation.

• Pro ($360/month): Offers 2,000 tickets/month; additional tickets at $0.36 each. Adds deeper automation, integrations, and revenue analytics.

• Advanced ($900/month): Provides 5,000 tickets/month with overages at $0.36 per extra ticket. Includes all Pro features plus enhanced onboarding and priority support.

• Enterprise (custom pricing): For businesses needing more than 5,000 tickets a month. Includes custom volume, full support channels, and a dedicated success manager.

4. Intercom

Intercom offers a unified AI-first customer service platform that brings together its powerful Fin AI Agent and a next-gen helpdesk into one seamless suite. With Fin, businesses can automate the resolution of up to 59% of customer queries—even complex ones—across email, chat, SMS, and social channels.

Intercom’s helpdesk complements Fin by providing AI-enhanced tools like Copilot, smart workflows, conversational summaries, response suggestions, and multilingual support. This combination frees teams to focus on high-priority issues, while continuous learning ensures the system evolves and improves with each interaction.

Before committing to Intercom's AI-first model, consider how it compares to platforms offering different approaches to customer service automation. Our Intercom vs Freshdesk guide breaks down the key differences in cost and capabilities.

Key features of Intercom

• Fin performance report: Track resolution rates, involvement, and CX Scores in one dashboard to identify trends and optimize performance.

• Fin voice: Offers AI-powered voice support so Fin can resolve customer queries via phone with natural, on-brand responses.

• Conversation monitoring: Reviews AI-handled conversations in real time, ensuring quality and helping teams catch issues before they escalate.

• Fin preview: Helps test and refine Fin’s answers instantly. Provides a preview of how Fin would respond before going live with updates.

Pros and cons of Intercom

Intercom pricing

Intercom offers three pricing options: Essential, Advanced, and Expert. Additionally, you can simply purchase Fin AI and use it with your current help desk software. Here’s a pricing breakdown:

• Essential ($39/seat/month): Includes a shared inbox, Fin AI, team collaboration tools, and simple automation features.

• Advanced ($99/seat/month): Adds advanced workflows, robust reporting, 20 Lite seats, and deeper integrations for scaling customer service teams.

• Expert ($139/seat/month): Designed for large or complex teams—includes custom roles, advanced routing, 50 Lite seats, and premium support.

• Fin AI agent ($0.99/Fin resolution): Pay only when Fin successfully resolves a customer query. No seat-based pricing for Fin when used independently.

5. Zendesk

Zendesk is a leading customer service platform designed to help businesses manage and streamline support across email, chat, and social media. Known for its scalability and flexibility, Zendesk enables support teams to deliver fast, personalized assistance using an intuitive ticketing system, integrated help centers, and automation workflows.

Zendesk’s AI agents are built to handle real-time customer conversations autonomously. These AI agents use machine learning and natural language understanding to resolve common queries, deflect tickets, and guide users to relevant answers without involving a human agent.

Before investing in Zendesk, see how it compares to alternatives that might offer better ROI. Our Zendesk vs Freshdesk guide breaks down the key differences in features and cost.

Key features of Zendesk

• Agent copilot: Assists support agents in real time with relevant responses, context-aware guidance, and next-step recommendations to speed up resolutions.

• AI-powered workflows: Automates repetitive tasks like ticket routing, prioritization, and sentiment assessment to streamline support operations without human intervention.

• Insights and suggestions: Provides AI-driven insights from past interactions and customer data to recommend the best course of action for agents.

• Generative AI writing tools: Helps agents draft replies faster using AI-generated responses tailored to the conversation’s context and tone.

Pros and cons of Zendesk

Zendesk pricing

Zendesk offers four pricing options: Support Team, Suite Team, Suite Professional, and Suite Enterprise. Here’s a detailed pricing breakdown:

• Support Team ($25/agent/month): Essential ticketing features with a unified inbox and basic reporting tools.

• Suite Team ($69/agent/month): Adds multi-channel support (email, chat, social, and voice), help center access, and AI-powered tools.

• Suite Professional ($149/agent/month): Includes advanced workflows, custom dashboards, SLAs, and enhanced automation for growing teams.

• Suite Enterprise (custom pricing): Designed for complex operations with tailored roles, advanced routing, AI agents, and premium support.

6. Ada

Ada is a customer support automation platform that helps businesses resolve high volumes of customer inquiries across multiple channels, including web, mobile, SMS, and social messaging. It allows teams to automate common workflows—like order updates, account management, and FAQs—using a no-code builder, reducing agent workload and improving response speed.

Its core strength lies in AI. Ada’s GPT-4-powered AI agent can resolve up to 83% of support queries autonomously, including voice and multilingual interactions. This enables businesses to scale support while reducing costs and maintaining customer satisfaction, making Ada one of the top AI customer service software solutions.

Key features of Ada

• Segment and personalization: Customizes AI responses using customer metadata like segment, region, or channel, ensuring relevant and context-aware interactions.

• Securely authenticate customers: Verifies identities with built-in sign in and token-based methods before accessing sensitive information or performing actions.

• Proactively engage customers: Triggers timely conversational prompts or support flows based on user behavior or account status, delivering help exactly when it’s needed.

• Adhere to company processes: Uses no-code processes to ensure the AI follows step-by-step business rules—like returns or refund procedures—before resolving tickets.

Pros and cons of Ada

Ada pricing

Ada follows a custom pricing model tailored to each business’s specific needs. To get accurate pricing, you’ll need to consult their team and outline your support volume, automation goals, and integration requirements.

7. Zoho Desk

Zoho Desk offers an AI-enhanced ticketing system designed for contextual customer service. Its built-in AI assistant, Zia, analyzes incoming support requests, suggests solutions, prioritizes based on sentiment, and even auto-tags tickets for faster triage.

Zia also powers response suggestions and anomaly detection, helping support teams prevent escalations before they occur. With multi-channel support and tight integration with Zoho CRM, agents have full visibility into the customer context, allowing them to personalize service while staying productive.

Evaluating Zoho Desk? Our Freshdesk vs Zoho Desk guide compares features, pricing, and implementation complexity to help you choose.

Key features of Zoho Desk

• Sentiment analysis: Uses AI to analyze customer sentiment based on the tone of incoming tickets so agents can prioritize and respond more empathetically.

• Anomaly predictions: Detects unusual ticket volume or response patterns in real-time, triggering alerts to help you respond proactively to service disruptions.

• Field predictions: Automatically fills ticket fields (like category, priority, issue type, or owner) based on past data, speeding up triage and reducing manual input errors.

• Answer bot: Provides 24/7 chatbot support that pulls from your knowledge base to answer repetitive customer queries and deflect tickets.

Pros and cons of Zoho Desk

Zoho Desk pricing

Zoho Desk’s pricing is divided into four plans: Express, Standard, Professional, and Enterprise. Here’s a breakdown of each plan:

• Express ($7/user/month): Basic ticketing with email support, automation, and access to the mobile app.

• Standard ($14/user/month): Adds multi-department ticketing, SLAs, workflow rules, and basic reports.

• Professional($23/user/month): Includes Blueprint (support process automation), time tracking, and advanced reporting tools.

• Enterprise($40/user/month): Offers Zia AI features, live chat, custom functions, and role-based data sharing for complex support needs.

8. HubSpot Service Hub

HubSpot Service Hub combines support automation, customer feedback, and CRM into one platform. It uses AI to generate ticket summaries, suggest replies, and automate common support tasks like routing and follow-ups.

The shared inbox and knowledge base tools help teams manage conversations across channels efficiently, while Service Hub’s AI capabilities enhance agent productivity and customer resolution time. HubSpot’s native integration with its CRM ensures all customer interactions are tracked, enabling more proactive and informed support.

Key features of HubSpot Service Hub

• Breeze customer agent: Automatically resolves common queries using AI and your knowledge base, reducing agent load and response times.

• Knowledge base: Lets customers find answers on their own with searchable, easy-to-manage help articles.

• Omni-channel messaging: Combines chat, email, and social messages into one CRM-connected inbox for seamless support.

• Customer success workspace: Gives CSMs real-time account health, usage data, and task tracking to drive proactive retention.

Pros and cons of HubSpot Service Hub

HubSpot Service Hub pricing

HubSpot Service Hub’s subscription is available in two plans: Service Hub Professional and Service Hub Enterprise. Here’s a detailed price breakdown:

• Service Hub Professional ($100/month/seat): Includes help desk, ticket automation, knowledge base, customer feedback tools, reporting dashboards, and the AI-powered Breeze agent.

• Service Hub Enterprise ($150/mo/seat): Adds advanced tools like custom objects, conversation intelligence, playbooks, SLAs, team roles, and proactive customer success features.

9. HappyFox

HappyFox is built for teams that want to move fast and scale smart. It stands out with its deep automation and AI capabilities that not only reduce manual workload but also enhance the quality and speed of customer responses.

HappyFox’s AI capabilities are designed to speed up support and reduce agent workload, making your agents 10x more productive. Its AI Copilot suggests real-time responses, relevant knowledge base articles, and automates repetitive tasks, helping agents resolve tickets faster with less effort.

While HappyFox promises significant productivity gains, it's worth comparing these claims against proven alternatives. Our HappyFox vs Freshdesk analysis breaks down real-world performance and value for different business sizes.

Key features of HappyFox

• AI copilot: Generates reply drafts, summarizes tickets, and surfaces help articles instantly.

• AI answers: Auto-responds to common queries using conversational AI, cutting down ticket volume and response time.

• AI-suggested resolutions: Recommends accurate solutions based on similar past tickets to speed up issue resolution.

• Time-sensitive ticket queue: Identifies and prioritizes urgent tickets automatically to meet SLAs and handle critical issues first.

Pros and cons of HappyFox

HappyFox pricing

HappyFox offers two pricing options: an agent-based plan and an unlimited agents plan. Here’s how each of these plans works:

Agent-based pricing:

• Basic ($29/agent/month): Omnichannel support, SLAs, knowledge base. For teams up to 5 agents.

• Team ($69/agent/month): Adds multi-brand support, ticket queues, role-based access, and 24/5 support. 

• Pro ($119/agent/month): Includes task management, collision detection, IP restrictions, and 24/7 email support.

• Enterprise PRO (custom pricing): Advanced controls, 2TB storage, agent scripting, 24/7 phone support, and a dedicated success manager.

Unlimited agents pricing:

• Growth ($1,999/month): Unlimited agents, 20K tickets/year, 20 custom fields.

• Scale ($3,999/month): 150K tickets/year, 100 custom fields.

• Scale Plus ($5,999/month): 300K tickets/year, 200 custom fields.

• Ultimate (custom pricing): Up to 1M tickets/year, 300 custom fields.

10. Tidio

Tidio is a live chat and chatbot platform tailored for small to mid-sized businesses looking to automate customer support. Its AI-powered Lyro chatbot can resolve up to 67% of common customer questions without human intervention, using your help center content and training data.

Tidio also includes automation workflows, canned responses, and a multichannel inbox, all optimized by AI to boost responsiveness and reduce agent workload. The platform offers quick deployment with no-code tools, making AI automation accessible even to lean support teams.

Key features of Tidio

• AI-driven email resolutions: Lyro AI scans and resolves common email inquiries automatically, freeing your team to focus on complex issues.

• Product recommendations: Uses Shopify data and context awareness to suggest relevant products to customers during conversations.

• Visual automation builder: Enables non-technical users to design chat workflows and triggers with a drag‑and‑drop interface—no coding required.

• Track operator tickets: Centralizes ticket management in one dashboard, allowing easy tracking, assignment, and team collaboration.

Pros and cons of Tidio

Tidio pricing

Tidio’s pricing tiers include four plans: Starter, Growth, Plus, and Premium. The platform also offers a free plan for managing up to 50 conversations per month. Here’s a detailed pricing breakdown:

• Starter ($24.17/month): Covers 100 visitor conversations, basic analytics, live chat support, and a one-time 50 Lyro AI conversations.

• Growth ($49.17/month): Offers up to 2,000 visitor conversations, advanced analytics, permissions, optional branding removal, and starter AI features.

• Plus ($749/month): Includes multisite support, multilingual chat, OpenAPI access, up to 5,000 Lyro AI conversations, and a dedicated success manager.

• Premium ($2999/month): Designed for enterprises with unlimited conversations, full analytics, super-admin roles, and Lyro managed services (up to 10,000 AI conversations).

This concludes our curated list of the top 10 AI customer support tools currently available. But with so many capable options, how do you decide which one is right for your business? In the next section, we’ll walk you through exactly how to make that choice.

How to choose the right artificial intelligence customer support tool

The best tool for your business isn’t necessarily the one with the most features. It’s the one that fits seamlessly into your workflow, scales with your needs, and delivers measurable value. Here are 7 factors to consider when choosing an AI customer support solution: 

1. Ease of use and setup

When evaluating best customer support software solutions, prioritize the ones that are easy to set up and use. If your team can start using it without heavy training or technical support, you save both time and effort. Look for drag-and-drop builders, intuitive interfaces, and straightforward onboarding.

2. Integrations and configurations

The tool should integrate seamlessly with your existing systems, such as CRMs, e-commerce platforms, and communication tools. Smooth integrations reduce manual work and improve customer context. Additionally, verify that you can easily configure responses, workflows, and rules without requiring developers.

3. Scalability

As your support volume grows, your platform should grow with you. Ensure it can handle an increased number of users, channels, and tickets without performance issues. Look for tools that support advanced routing, reporting, and team collaboration features.

4. Customizability

Your AI tool should let you adapt it to your brand and workflow. This includes customizing tone of voice, chatbot flows, automation logic, and escalation paths. The more control you have, the more effective and on-brand your support will be.

5. Alignment with goals

Start with clear goals. Are you trying to improve first-response time, reduce ticket volume, or enhance customer satisfaction? Select a tool that directly supports these goals, featuring measurable metrics such as resolution rates, self-service usage, or CSAT tracking.

6. Cost feasibility

Pricing should align with your usage and team size. Understand how you're charged—by number of users (seats), conversation volume, or features. Also, consider hidden costs, such as onboarding fees, required add-ons, or limitations on lower-tier plans.

Improve agent productivity by 60% with Freshdesk’s AI

Choosing the right AI customer support software isn’t just about features. It’s about enabling your team to deliver faster, more consistent, and more personalized support, while keeping overhead low and productivity high.

Freshdesk empowers support teams with powerful AI capabilities like intelligent ticket triaging, auto-responses, intent detection, and a unified agent workspace. Backed by smart automation and an intuitive interface, Freshdesk helps businesses improve first-response times, meet service-level agreements (SLAs), and reduce ticket backlogs, ultimately boosting agent productivity by up to 60%.

If you're ready to transform your support operations with scalable, intuitive AI, Freshdesk is the platform built to grow with you. Book a demo today and experience the future of customer support.