Uncomplicating Website Development at Freshworks

About our website engineering team

The website engineering team comprises passionate techies focused on crafting and delivering value-added website experience to our users. We bring into action research from our marketing operations and digital analytics to create a delightful experience for our customers and end-users.

Like most teams, we had the usual overhead—converting design to code, mapping content, syncing everything manually. So we made a simple decision to uncomplicate it.

How we uncomplicated?

We started using Figma MCP and Contentful MCP to streamline our workflow:

• Figma MCP pulls in our designs and turns them into actual UI components.

• Contentful MCP uses the same design to create the content model and content entries.

This means: ✅ Design becomes code ✅ Content goes live in Contentful ✅ Everything is almost instantly usable

The result? Design and content come to life together—with very less manual steps.

Why It Works

• No more recreating designs in code

• No more mapping fields manually

• Better consistency between design, content, and dev

• Engineers spend more time on performance and experimentation

Kudos to the Team

This was built and driven by our website design and development teams. We didn’t need a big overhaul. We just used the right tools, with the right intent—and let AI do the heavy lifting.