Top-rated CRM Software

Why Freshsales is a better alternative to HubSpot


Start with a small plan and move up seamlessly as your business grows.


Get access to the right features that suit your business at an economical price. 


Get free, 24/5 support over phone, chat, and email, regardless of the plan.

What our customers say about us

  Freshsales vs. HubSpot CRM — A snapshot

HubSpot CRM
Record storage


Limited for each plan

24-hours free support



Lead scoring by property, website, and in-app



Web application event tracking



Cross-module reporting



Custom modules



Note: Data as of 1st January 2019


4 reasons why Freshsales is the best alternative to HubSpot CRM

Lead segmentation and assignment, made easy

Whether you are scaling your business by geography, business size, or product lines, you need the flexibility to group your leads by territory. So, if your business is spread across the globe and you have multiple offices or product lines, you would want to assign leads to sales reps who have the product expertise or are familiar with the language and culture of a particular region. With Freshsales, you can create a systematic sales territory management plan to organize your team, auto-assign leads in a round-robin, assign phone numbers to territories, transfer calls to territories, limit territory access, and more. With advanced reporting capabilities, you can identify profitable territories, sales reps who are meeting targets, and the potential sales areas to improve. Now this is a lot simpler and easier for segmenting and auto-assigning leads rather than setting up workflows in HubSpot, don’t you think?


Sharper insights through advanced reporting

For your growing business, you need a CRM that gives you the flexibility to create reports using data across all modules. For example, insight such as the industry you are closing the most or the number of accounts you closed in a particular month, along with their location, is crucial to address bottlenecks and resource allocation. The reporting feature in HubSpot is clunky and difficult. Even after upgrading to the sales hub or purchasing the reporting add-on, the CRM does not provide advanced analytics—a major ask from HubSpot CRM customers. Freshsales gives you the flexibility to dive deep and create custom reports across different modules. Once you have generated a report, you can export it as a CSV or a PDF file and even schedule reports to be sent to your inbox at regular intervals.  


More context for better conversations

While talking to leads, your sales reps need more context about the lead other than their website and email activities. They need to know the lead’s buying signals on your web application (like the features adopted, the last time they logged into your application, etc.) to know if the lead is sales-ready. This is especially crucial for B2B businesses as this parameter not only gives you insight into which lead will turn but also which customer will churn. Add this insight with lead scoring and you have an accurate list of red-hot leads your sales reps should pursue. Although HubSpot allows you to track website and email activities, the CRM lacks the capability to track activities on your web applications. Freshsales gives a 360-degree view of your leads, giving your sales reps the much-needed context to make meaningful conversations.



Fair and reasonable pricing

It’s important to factor in cost while choosing the right CRM for your business. According to a 2018 Forrester study ‘Riding the next wave in SaaS CRM’, one of the top key business drivers for CRM buyers to replace their current SaaS CRM solution is cost—expensive upfront cost and also incremental and hidden costs. With HubSpot, you’re looking at exorbitant, steep costs for higher plans. As for Freshsales, the cost of the CRM solution is fair and square with no hidden costs. You can choose between four pricing plans, aside from a freemium CRM. Each plan has features to suit teams and businesses of varying sizes at affordable subscription costs. So, as your business scales, our plans scale with your needs.



How Freshsales stacks up against HubSpot CRM

Record management

When it comes to the term “unlimited”, both Freshsales and HubSpot provide unlimited users in the free plan. But where Freshsales CRM stands out is in giving you unlimited record storage across all plans. Freshsales also gives you the flexibility to customize your modules by renaming them to suit business-specific terminology. You may refer to contacts as customers or accounts depending upon your industry. This feature removes confusion among sales teams and helps you work more efficiently.

Unlimited record storage
Renaming module
Filters and custom views

Contact management

When it comes to managing contacts, accounts, and deals, both Freshsales and HubSpot hit the mark. But, Freshsales has an upper hand, giving you the flexibility to customize your CRM as your business expands across geography, business size, or product lines by creating sales territories. You can create a systematic sales territory management plan to organize your team, auto-assign leads in a round-robin, assign phone numbers to territories, transfer calls to territories, limit territory access, and more. Although HubSpot has an option to segment and auto-assign leads (using teams and workflows), it’s a lot simpler and easier to perform these actions in Freshsales CRM.

Learn more

Manage contacts, accounts and deals
Auto-enrich profiles
Create sales territories
Assignment rules
Custom sales activities

Lead scoring

This feature is available only in the HubSpot Marketing and Sales Hub Professional and Enterprise, which is an additional cost and is quite expensive. But in Freshsales, it’s a built-in feature at no extra cost. You can customize your lead scoring model to categorize your leads into hot, warm, and cold. Assign scores by adding and subtracting points based on lead’s interaction with your company—their behavior on your website, in-app, and email. Give your sales reps the means to focus their time and effort to pursue the right leads using lead scoring in Freshsales.

Learn more

Score leads by property
Score leads by website, in-app and email activities

Email Management

Both Freshsales and HubSpot have a robust email management system. Freshsales allows you to integrate any email provider (Gmail, Outlook, and others) with the CRM system so you can access your emails without having to switch applications. When you connect your mailbox, emails are synced to your Freshsales inbox and are automatically linked to relevant records.

Learn more

Send sales campaigns
View emails awaiting response
Track and schedule emails
View conversation history
Personalized email templates
View shared inbox for sales emails


Hands down, Freshsales beats HubSpot when it comes to phone functionalities. One-click to call, auto-log, record, transfer and mask calls, buy toll-free and local numbers, set welcome and voicemail messages, and add call notes are the advantageous capabilities of the phone, powered by Freshcaller. While HubSpot does have phone functionality, it lacks certain key capabilities that are essential for growing sales teams.

Learn more

Manual and auto-log call
Call recording and transfer
Buy local numbers
Voicemail recording
Call masking and forwarding

Behavior Analytics

Context before conversation allows for more meaningful engagement with prospects during their buying journey—what pages on your website interested them, how are they using your app, did they open your email, etc. Freshsales tracks your user behavior starting from their first touchpoint. You can see the pages they visited, how many times they did so, and what content they downloaded. It also offers the option to track user activities in your web app. HubSpot lacks the ability to track app events even on subscribing to the highest Marketing and Sales plan at an additional cost.

Learn more

Track website visitors
Track web application events


While both HubSpot and Freshsales allow you to create reports and dashboards, Freshsales has the upper hand as the reports functionality is built-in and you do not have to shell out money for add-ons to generate extra reports. Freshsales CRM also gives you the flexibility to create reports using data across all modules, export it as a CSV or a PDF file, and even schedule it to be sent to your inbox at regular intervals.  

Learn more

Standard reports
Custom reports
Cross-module reporting
Standard dashboard
Custom dashboard


Email, phone, and chat support are free in Freshsales from day one, while they come with a price tag in HubSpot.

Free email, phone and chat support

Note: Data as of 1st January 2019


Freshsales has helped our customers achieve

Over 15,000 happy customers use our sales CRM software