7 Core campus recruitment avenues
Many universities host career fairs for on-campus recruitment, providing organizations with a platform to connect with soon-to-be graduates. Such an event offers a valuable scouting opportunity for students to learn about your organization’s openings, ask questions, and potentially apply to work for you. Targeting these events is a vital part of such a recruitment strategy.
Career Services Centres:
Most reputed institutions have a dedicated career services center that facilitates students hunting for job opportunities. Reaching out to the center staff can help your recruiting team connect with key stakeholders such as faculty, administrators, and other vital contacts. These people can help you link up with promising students who can be a good fit for your organization and provide references to aid the recruitment process.
Give strong candidates opportunities to build a relationship with your organization. These include invitations to conferences, participative events like hackathons, company tours, meet and greets with key employees and alumni, etc. This is an opportunity for candidates to understand your company culture and for you to pitch why your business is the right platform for them to launch their careers.
Providing hands-on work experience is the best way to cultivate a professional relationship with college students. Dedicated rolling/summer internship programs for undergraduates, exclusive apprenticeships, and opportunities to earn college credits through co-op programs are all very effective strategies. Even if they don’t always result in a full-time hire, students will be more likely to recommend your organization within their peer networks. Plus, it can help foster good relationships with top colleges and universities, which appreciate organizations that help their students gain real-world work experience.
Campus recruitment drives:
Suppose you build a good relationship with educational institutions. In that case, you might be invited to conduct a full-scale recruitment drive on campus, where students can easily participate in your end-to-end recruitment process from the comfort of their campus. These drives are great for high-volume recruitment needs as the increased accessibility drives up participation rates, and the on-campus presence speeds up the recruitment process.
Many high-profile companies often appoint dedicated campus recruiters, either as specialists in their HR department or through external vendors, to handle all college recruitment activities. Dedicating a permanent resource to spearhead the process allows companies to be much more persistent and proactive about their college recruiting strategy and ultimately corner a better crop of candidates than the competition.