According to a study by the Pew research centre, Instagram is the second most logged in social platform and its users spend an average of 53 minutes on login which is just slightly lesser than Facebook’s 58 minutes. So? Instagram is a highly engaging social platform and recruiters should definitely make use of the people's presence. You can,
Showcase culture stories, highlight the unique perks of working with you.
Bring out people's experiences to show what it’s like to work with your company.
Engage and attract prospective candidates with visually appealing content.
Tell people about opportunities they can pursue with your company.
Site: operator - The site operator allows you to narrow your search to a particular website. To search Instagram, you could use it in the following way,
Site:instgram.com (content marketing OR inbound marketing)
The above string will return profiles with the words content marketing or inbound marketing in them.
You can target people interacting with a specific company. For example, if you want to spot people interacting with HubSpot, identify their instagram handle and type in a query like this:
site:instagram.com "@hubspotlife" -site:instagram.com/hubspotlife
@hubspotlife - targets all interactions
-site:instagram.com/hubspotlife - removes all posts from their account in your search results.
This technique is also effective when you want to target people who are attending an event, or engaging in a subject, etc.
It’s simple but most people just don’t put any thought into it. You can use tools like the Keyword Tool to help you identify the trending hashtags relevant to you and then use them in your posts. The right hashtags increase the chances of being discovered by your target audience by 99%.
There are plenty of tools that allow you to set up alerts when someone uses a specific hashtag. If you are a hootsuite user, you can simply set up the 'add stream' option and watch as the Instagram feed automatically streams updates whenever the hashtag is used.For example, if you want to know when someone uses the hashtag #JobSearch. On Hootsuite, navigate to Instagram > Hashtags> Add Stream and enter the hashtag you’d like to keep a tab on.
One downside of recruiting on instagram is that it doesn’t really allow you to include links in your posts. You have the option to include one in your bio and lead them back to your careers page. Otherwise, you could use Instagram link tools like Link tree to list your top jobs or latest jobs on Instagram to draw immediate attention to certain jobs or to enable your audience to act on them.
Social media platforms are one of the best places to drive referrals. People may not see your job post and think about tagging a friend but if you drop the idea into their mind with a clear CTA, then they will.
Interact with your audience. The more you come alive, the more they’ll engage, and the faster your community will grow. You can host AMA sessions where people can ask you questions about your company, career, leaders or just about anything.
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