How to write a career page?
Make a list of everything you’d like to share with a prospective candidate.
Vision and mission
The global presence and office locations
Achievements, awards, and accolades
Products and business partnerships
Perks and benefits
Overview of the application process
Link to social handles
Keep it memorable and quirky.
Creativity, humor, and inspiration play an important role in helping people remember what they read. People may forget what they read, but the memory of what they felt as they read lingers longer.
Connect with them! After all, there is heavy competition for talent out there. You don’t want to be like everybody.
Optimize for mobile.
According to AIHR, 90% of job seekers hunt for a new job through their mobile devices. Many companies lose out on a segment of good candidates simply because they don’t have mobile-friendly, functional career sites.
Candidates who enter your site through a laptop/ a tab may display very different content consumption behavior. Try to understand what’s most important to your mobile users and start by optimizing that - logically the two things that top the list would be information about the job role and the application process itself.
Use a mix of content types.
Steer clear of reading fatigue by using a different mix of media. You can create videos, photographs, or even have a few episodes of short podcasts by your leaders.
The goal is to intentionally share the right information with your career site visitors engagingly
Make it easy to navigate.
If your visitors can’t find the information they are looking for, there is no point in having a career site. Your site is only as good as how discoverable your information is for the visitors. Try to have an intuitive navigation menu, preferably in your top fold.
Use the tone of your brand.
Professional, semi-formal, casual, quirky, aggressive, funny, or a mix of two? Whatever it is, incorporate it into your content. Your tone speaks volumes about who you aspire to be as a company. You can even use colors and illustrations that comply with your brand to personalize the experience further.
Rope in your leaders, marketers, and designers.
Get input from your leadership on what an ideal career site for the company would look like. Your markets and designers can tell and sell the content for you on the career page. Time to borrow their creative juices!
Study visitor behavior on your site and make necessary changes to improve their experience. For example, you can track what visitors type in the search box of your website - it’s a clear indication of what they have been looking for but could find without a search.
You may even find out that they are looking for things you don’t currently have on the site.