Content Writer
As a content writer, you’ll be working with teams across the company (and sometimes across countries) to create valuable content to educate our customers and wow our prospects. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, birthday cards and so on.
Marketing Industry
It focuses on aiding business growth through the promotion of products and services, branding and advertising. The marketing department of any organization focuses on marketing campaigns, customer activation, public and media relations.
What to expect from the role
- Hands-on experience with writing copies, using SEO tools and contributing to marketing projects.
- Learning how to improve writing skills, edit and proofread.
- Learn on the job about the best practices in the industry.
- Exposure to the industry and working with experts.
Responsibilities
- Develop, write and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, and blogs
- Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
- Measure impact and perform analysis to improve KPIs.
- Include and optimize all content for SEO
- Contribute to the localization of process and content to ensure consistency across regions
- Review and implement process changes to drive operational excellence
Requirements
- [X] years of working as a content marketer
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Tech-savvy with the ability to make complex technical matters easy-to understand even for non-technical people
- Strong attention to detail and ability to multi-task projects and deliverables
- Proven experience working under pressure to deliver high quality output in a short span of time
- Excellent verbal and written communication skills
Average Salary
On average $54,455 per annum.
Source - glassdoor.com
Career Path
A content writer is an entry-level job role. It is the role responsible for writing clear, creative and attractive copies. It also includes tasks like proofreading and using SEO tools. It is a stepping stone if you are looking to make a career in the Marketing field. Here are a few steps you can take towards this job role:
- Bachelor's degree in literature, journalism, marketing or related fields.
- Masters degree in a similar discipline.
- 1-3 years of experience in marketing projects and campaigns.
Career Progression
With appropriate experience in this job role, one can take their career to various different positions after such as:
- Digital/Email Marketing Executive
- Digital Marketing Executive
- Senior Copywriter
- Social Media Executive
- Digital Communications Assistant
Sample Questions
Personal
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Why do you want to become a content writer?
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What quality of your writing adds value to the content you submit?
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Are you more creative or logical?
Human Resources
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How comfortable are you working with different departments across the company?
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Would you be okay with working overtime?
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What makes you think you’d be a good fit with our company culture?
Management
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Are you predominantly a team player or a lone wolf?
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Why did you want to join our organization?
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How would prioritize your work to meet multiple deadlines?
Technical knowledge and skills
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How would you write a blog and boost it on social media?
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What SEO techniques do you personally employ while writing copies?
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Are you familiar with design software?
