All Job descriptions Copywriter
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Copywriter

We are looking for a copywriter to join our marketing team and help us produce high-quality content for our clients and products. You will be required to produce creative and attractive copies which can drive the sales of the product to the consumers. Your contribution will help facilitate marketing for our customers which will drive our profits and growth.


Field of Marketing

It focuses on aiding business growth through the promotion of products and services, branding and advertising. The marketing department of any organization focuses on marketing campaigns, customer activation, public and media relations.


What to expect from the role

  • Hands on experience with writing copies, using SEO tools and contributing to marketing projects.
  • Learning how to improve writing skills, edit and proofread.
  • Learn on the job about the best practices in the industry.
  • Exposure to the industry and working with experts.


Responsibilities

  • Write clear, creative and attractive copies.
  • Write in a strong voice while writing product copies.
  • Interpret written content to understand project requirements.
  • Edit and proofread copies when required.
  • Use SEO tools and principles to ensure maximum reach of the copy.
  • Source images and information for content.
  • Conduct extensive research on market and consumer behavior.
  • Stay well read on the current market trends.
  • Collaborate with PR, designers, and colleagues on marketing projects.


Requirements

  • Bachelor's degree in literature, journalism, marketing or related fields.
  • Prior experience with content writing or copywriting.
  • Good computer skills with knowledge of software like MS Office.
  • Proficient with content tools like plagiarism checker and SEO.
  • Excellent writing, proofreading, and editing skills.
  • Creative and original.
  • High-quality research capabilities.
  • Collaborative attitude with strong time management and organization skills.


Average Salary

On average $48,858 per annum.

Source - salary.com

Career Path

A copywriter is an entry-level job role. It is the role responsible for writing clear, creative and attractive copies. It also includes tasks like proofreading and using SEO tools. It is a stepping stone if you are looking to make a career in the Marketing field. Here are a few steps you can take towards this job role:

  • Bachelor's degree in literature, journalism, marketing or related fields.
  • Masters degree in a similar discipline.
  • 1-3 years of experience in marketing projects and campaigns.


Career Progression

With appropriate experience in this job role, one can take their career to various different positions after such as:

  • Digital/Email Marketing Executive
  • Digital Marketing Executive
  • Senior Copywriter
  • Social Media Executive
  • Digital Communications Assistant


Sample Questions

Personal
  • Who are your favorite writers?

  • What quality of your writing adds value to the content you submit?

  • Are you more creative or logical?

Human Resources
  • How comfortable are you working with different departments across the company?

  • Would you be okay with working overtime?

  • What makes you think you’d be a good fit with our company culture?

Management
  • Are you predominantly a team player or a lone wolf?

  • Why did you want to join our organization?

  • How would prioritize your work to meet multiple deadlines?

Technical knowledge and skill
  • How do you go about researching for your content?

  • What SEO techniques do you personally employ while writing copies?

  • Are you familiar with design software?