HRMS Job Descriptions Marketing Manager

Marketing Manager 

We are looking to hire a Marketing Specialist for our Company. A Marketing Specialist role will require you to be good at understanding consumer patterns and developing marketing strategies based on it. If you are someone skilled in this, apply. 

Marketing Industry

The Marketing Departement is responsible for the promotion of the brand through marketing and advertising. The department comes up with campaigns and strategies to develop the image of the brand, boosting the sales of its products. A creative and competitive field with enterprising job roles, the marketing industry is a great career choice. 

Responsibilities

  • Develop marketing strategies to increase brand awareness and sales. 

  • Design, Develop, and Implement successful marketing campaigns.

  • Experiment and develop new ideas and concepts in content, pay per click campaigns, event management, publicity, social media, and lead generation campaigns.

  • Maintain an engaging website and blog to keep and convert visitors to customers. 

  • Develop a friendly relationship with partners, industry players, other agencies, and vendors. 

  • Prepare, allocate, and maintain the budget profitably. 

  • Review and approve all marketing materials. 

  • Measure the successes of the campaigns, the performance levels, and build strategies based on it. 

  • Do marketing based on consumer requirements and buying-pattern. 

 

Requirements 

  • Achieved a Bachelor’s or Master’s Degree in Marketing. 

  • 4-6 years of experience as Marketing Specialist, experience as Marketing Manager, a plus. 

  • Working knowledge of website analytics tools like Google Analytics, Net Insight, Omniture, and Webtrends.

  • Experience in working with Google AdWords and conducting campaigns based on it. 

  • A creative mind with a knowledge of copy and design. 

  • Updated with all recent industry trends and practices.

Average Salary 

The average salary per annum is $63,667.

Career Path 

Marketing Manager is a high-level role in marketing. The role requires a few management skills and leadership qualities. It will shift from writing, producing content to overseeing the process in this role. Someone with goals to manage, but with the creative space, can apply for this role. To apply you would require: 

  • Achieved a Bachelor’s or Master’s Degree in Marketing. 

  • 4-6 years of experience as Marketing Specialist, experience as Marketing Manager, a plus. 

Career Progression  

With years of experience and knowledge gained, one can move to other roles like, 

  • Director of Marketing 

  • VP of Marketing 

  • Chief Marketing Officer

Sample Questions 

Personal 

  • How would you rank yourself based on your work?
  • Have you ever tried to get out of a situation at work using a fake emergency?
  • Explain some of your best traits and how you gained them?

Human Resources

 

  • Where do you think we will position you in this company?
  • Do you believe in a hierarchy in work?
  • What is your compensation expectation?

Management 

 

  • How important do you think is the manager of the team?
  • How would you motivate your creative team when they are exhausted?
  • What is one managing trait of yours you dislike but cannot change?

Technical Skills and Knowledge 

 

  • Share about the most challenging campaigns you produced and the lessons they taught you.
  • Who is our biggest competitor in the market and how do you think we should market ourselves to defeat them?
  • What is PPC, and what is your experience in it?