All Job descriptions Marketing Coordinator
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Marketing Coordinator

We are looking for an enthusiastic marketing coordinator who will promote our companies performance with sales and customers. You will be required to formulate strategies for campaigns, study customer behavior and analyze sales data. You will also be required to prepare reports and present ideas to executives and clients. Your contribution will help enhance our sales and customer satisfaction.


Field of Marketing

It focuses on aiding business growth through the promotion of products and services, branding and advertising. The marketing department of any organization focuses on marketing campaigns, customer activation, public and media relations.


What to expect from the role

  • Lead many employees in the field of Marketing.
  • Guide teams towards finishing projects and campaigns.
  • Approve and implement various policies to improve the department.
  • Hold a position of high responsibility and have a scope for growth to other job roles.


Responsibilities

  • Create and implement marketing campaigns and strategies.
  • Conduct surveys on customer response and behavior to improve strategies further.
  • Identify and study competitors and their performance in the market.
  • Collaborate with the marketing team and executives to implement strategies and track the progress of campaigns.
  • Create reports on product performance and sale in the market.
  • Analyze sales data of the products.
  • Present ideas to executives and clients.
  • Collaborate with the design team on marketing projects.
  • Conduct activations and promotional activities.
  • Prepare reports of weekly, monthly and annual forecasts.
  • Stay up to date with market trends and best practices in the industry.


Requirements

  • Bachelor's degree in marketing, business or any related field.
  • Prior experience as a marketing coordinator or relevant role.
  • Excellent communication, written and oral presentation skills.
  • Basic knowledge of computer systems and software (MS Office).
  • Strong command over SEO/SEM techniques and tools.
  • Excellent knowledge of traditional and digital marketing methods.


Average Salary

On average $53,754 per annum.

Source - salary.com

Career Path

Marketing Coordinator is an entry to an intermediate level job. It is the role responsible for creating and implementing marketing strategies and campaigns. It also includes tasks like conducting customer surveys, studying competitors performances and analyzing data. It is a stepping stone if you are looking to make a career in the Marketing field. Here are a few steps you can take towards this job role:

  • Bachelor’s degree in Marketing, Business, Communications or related fields.
  • Masters degree in a similar discipline.
  • Minimum 5 years of experience in marketing projects and campaigns.


Career Progression

With appropriate experience in their respective job role, one can advance their career paths to other job roles such as:

  • Advertising Manager
  • Public Relations Manager
  • Promotions Manager
  • Brand Manager
  • Sales Manager
  • Social Media Manager
  • Community Manager
  • Product Marketing Manager


Sample Questions

Personal
  • Why did you choose this job and how will this help you in your career progression?

  • Do you prefer writing reports or presenting pitches, explain the reasons behind your choice?

  • Would you call yourself a more creative or logical person?

Human Resources
  • How comfortable are you working with different departments across the company?

  • Would you be okay with working overtime?

  • What makes you think you’d be a good fit with our company culture?

Management
  • How would you run a digital marketing campaign for one of our products and services?

  • How do you measure the effectiveness of any campaign?

  • How would prioritize your work to meet multiple deadlines?

Technical skills and knowledge
  • Which customer is appropriately targeted through social media and for what product or service?

  • Name some ethics of marketing and advertising. Which is the most important one according to you?

  • What are the key things you ask a client about their service, business or product before you begin to brainstorm a pitch?