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Marketing Director

We are looking for a marketing director to help lead and direct the marketing department of our organization. You will need to create marketing strategies and campaigns by providing unique marketing solutions. Your contribution will impact the growth of our organization and drive profits for our company.


Field of Marketing

It focuses on aiding business growth through the promotion of products and services, branding and advertising. The marketing department of any organization focuses on marketing campaigns, customer activation, public and media relations.


What to expect from the role

  • Lead many employees in the field of Marketing.
  • Guide teams towards finishing projects and campaigns.
  • Approve and implement various policies to improve the department.
  • Hold a position of high responsibility and have a scope for growth to other job roles.


Responsibilities

  • In charge of creating marketing strategies and campaigns for the company’s services or products.
  • Spread awareness about the company through promotions, events, and campaigns while organizing them effectively.
  • Oversee the performance of these campaigns and strategies and keeping track of the company’s progress.
  • Correcting errors in marketing strategies and launching new ones to keep the company’s momentum going.
  • Monitor the expenses and financial funding given in the budget for various projects.
  • Add value to the company’s image and name in the market.
  • Perform research studies on marketing trends and practices to keep up to date on the subjects and practices surrounding the field.
  • Provide guidance and direction to the employees by orienting and training them towards the requirements of the department’s needs.
  • Maintaining a database of all market research projects and provide performance reports.


Requirements

  • Must have a bachelor's degree in marketing, business, communication or any related field.
  • Significant prior experience in the marketing field.
  • Analytical and creative thinker.
  • Customer oriented, confident and driven performer.
  • Strong communication and interpersonal skills.
  • Excellent organization and time management skills.
  • Knowledge of web analytics and software like Google Analytics and Google Adwords.


Average Salary

Median salary per annum is $136,256.

Source - salary.com

Career Path

Marketing Director is a job role that can be considered an expert level job. It is the role responsible for creating marketing strategies, overlooking its implementation, correcting errors and keeping track of progress. It is a stepping stone if you are looking to make a career in the Marketing field. Here are a few steps you can take towards this job role:

  • Bachelor’s degree in Marketing, Business, Communications or related fields.
  • Masters degree in a similar discipline.
  • 7-10 years of experience in marketing projects and campaigns.


Career Progression

You can be a Marketing Director for various aspects of marketing like Research, Media, PR and Advertising sales to name a few. With sufficient experience in this job role, you can advance to higher jobs in your career such as:

  • Vice President of Brand Development
  • Vice President of Digital Marketing


Sample Questions

Personal

  • How would you describe your work ethic?

  • What is the most memorable campaign you worked on and why?

  • Have you ever been a part of a campaign that did not succeed? How did you act after it?

Human Resources

  • Are you comfortable with traveling for conferences and programmes to our other cities?

  • How would you encourage participation in a team?

  • If an employee’s problems were affecting their workplace, how would you handle it?

Management

  • Would you consider yourself a leader or a team player?

  • How will you evaluate your team and what metrics would you use?

  • What would you say our organization is doing wrong and how would you change it?

Technical skills and knowledge

  • What products and services would you choose to be marketed exclusively on social media and why?

  • Who would you consider our audience and what steps will you take to increase this base?

  • How do you keep up with the times?