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Product Marketing Manager

We’re on the hunt for a product marketing manager to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines.


Marketing Industry

It focuses on aiding business growth through the promotion of products and services, branding and advertising. The marketing department of any organization focuses on marketing campaigns, customer activation, public and media relations.


What to expect from the role

  • Lead many employees in the field of Marketing.
  • Guide teams towards finishing projects and campaigns.
  • Approve and implement various policies to improve the department.
  • Hold a position of high responsibility and have a scope for growth to other job roles.


Responsibilities

  • Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
  • Content Development – Conceptualize and craft educational product and solution content for a variety of platforms
  • Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
  • Sales enablement – Craft region-agnostic high-value sales tools, training, and collateral
  • Demand generation – Develop and implement strategies to drive awareness and demand
  • Evangelism – Serve as a company spokesperson and go-to product expert.


Requirements

  • BA / BS (MBA Preferred) with [X] years prior experience in a similar position
  • Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
  • Ability to effectively lead, inspire, and mentor direct and indirect reports
  • Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail


Average Salary

On average $133,133 per annum.

Source - glassdoor.com

Career Path

Product Marketing Manager is a job role that can be considered an intermediate to an expert level job. It is the role responsible for creating marketing strategies products, it's branding, and positioning in the market. It also includes tasks like overlooking campaign and idea implementation, correcting errors and keeping track of progress. It is a stepping stone if you are looking to make a career in the Marketing field. Here are a few steps you can take towards this job role:

  • Bachelor’s degree in Marketing, Business, Communications or related fields.
  • Masters degree in a similar discipline.
  • Minimum 5 years of experience with marketing projects and campaigns.


Career Progression

With sufficient experience in this job role, you can advance to higher jobs in your career such as:

  • Director of Marketing Research
  • Marketing Director
  • Product Manager


Sample Questions

Personal
  • How would you describe your work ethic?

  • What is the most memorable campaign you worked on and why?

  • WHere do you see this product in one year?

Human Resources
  • Are you comfortable with traveling for conferences and programmes to our other cities?

  • How would you encourage participation in a team?

  • If an employee’s problems were affecting their workplace, how would you handle it?

Management
  • Have you ever been a part of a campaign that did not succeed? How did you act after it?

  • How will you evaluate your team and what metrics would you use?

  • What would you say our organization is doing wrong and how would you change it?

Technical skills and knowledge
  • How would you generate leads using digital marketing?

  • Who would you consider our audience and what steps will you take to increase this base?

  • Describe a time you organized a successful campaign in the past.