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Social Media Manager

We’re on the lookout for a social media manager who’ll be able to build a strong online following our brand. Their responsibilities will include identifying social networks where our current and prospective customers frequent, building an audience and promoting our brand through creative engagement. Unconventional, round-the-clock hours. Middle of the night wake up calls to deal with crises, entirely possible.


Marketing Industry

Marketing is a field on its own and is an integral part of shaping almost all industries. It focuses on aiding business growth by promoting products and services, branding and advertising.


What to expect from the role

  • Hands-on experience with overseeing the implementation of marketing strategies and campaigns organized on social media.
  • Learning how to organize and multitask multiple deadlines and projects.
  • Learn on the job about the best practices in the industry.
  • Exposure to the industry and working with experts.


Responsibilities

  • Research audience preferences and identify social networks that would be optimal for building brand reputation
  • Develop a social media strategy to promote brand presence
  • Create original, engaging content to drive interest and build buzz around the launch of new features/products
  • Monitor for customer communication and respond to queries promptly
  • Measure impact and drive process improvements as required
  • Stay up to date with developments in social platforms for maximum operational excellence
  • Present periodic reports to manage with recommendations and insights based on analysis


Requirements

  • [X] years experience working in a similar position
  • High school diploma mandatory
  • Tech-savvy with a prominent social presence on one or more networks
  • Proven experience developing creative content for engagement
  • Excellent written and verbal communication skills
  • Working knowledge of popular analytic and social media management tools


Average Salary

On average $59,965 per annum.

Source - glassdoor.com

Career Path

Social Media Manager is an intermediate job. It is the role responsible for researching audience preferences and identifying social networks that would be optimal for building brand reputation. It also includes tasks like researching on competition and maintaining databases. It is a stepping stone if you are looking to make a career in the Marketing field. Here are a few steps you can take towards this job role:

  • Bachelor’s degree in Marketing, Business, Communications or related fields.
  • Masters degree in a similar discipline.
  • 3-5 years of experience in marketing projects and campaigns.


Career Progression

With the appropriate experience in the job role, you can move on to entry-level job roles in the field of marketing such as:

  • Account Coordinator
  • Social media coordinator
  • Project coordinator
  • Marketing coordinator
  • Event marketing coordinator
  • Event marketing specialist
  • Marketing Specialist


Sample Questions

Personal

  • How would you describe your work ethic?

  • What is the most memorable campaign you worked on and why?

  • What do you like about marketing?

Human Resources

  • Are you comfortable with traveling for conferences and programmes to our other cities?

  • How would you encourage participation in a team?

  • If an employee was violating a policy what would you do?

Management

  • Have you ever been a part of a campaign that did not succeed? How did you act after it?

  • How would you handle multiple deadlines?

  • If there was a plagiarism case with a campaign and a rival company how would you handle it?

Technical skills and knowledge

  • What is SEO and how does it work?

  • How do you stay up to date? What is the current trend?

  • How would you run a campaign for a restaurant that just started up?