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Public Relations Manager

As a PR manager, you’ll be responsible for developing and maintaining a glowing company image, both offline and online. You will be tasked with developing and organizing marketing activities to increase awareness, cultivating interest and improving the brand’s reputation. Your projects will be yours to own, as long as they stay in sync with brand guidelines.


Public Relations Industry

This field manages the brand image of individuals and organizations by building a reputation through the media. It does this through promotional activities, campaigns, and media relations.


What to expect from the role

  • Hands-on experience in creating innovative campaigns to engage with the public and media.
  • Exposure to marketing campaigns and media relations.
  • Learning how to organize, multitask and manage time.
  • Learn on the job regarding the best practices in public relations.
  • Exposure to the field of public relations and its various responsibilities.


Responsibilities

  • Develop a public relations strategy, complete with goals and budget
  • Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement
  • Create, edit and update promotional material such as brochures, flyers etc.
  • Develop talking points for management and employees, as required
  • Build and maintain relationships with a wide array of media personnel
  • Seek opportunities for sponsorship and advertising
  • Assist with crisis communication as required
  • Prepare a periodic report with recommendations and trends for management


Requirements

  • [X] years of prior experience working in PR
  • Bachelor’s degree in a relevant field preferred
  • Consistent track record of developing and implementing successful campaigns
  • Tech-savvy with a strong online presence on one or more social networks
  • Excellent written and verbal communication skills
  • Experience in handling media relations


Average Salary

On average $74,873 per annum.

Source - glassdoor.com

Career Path

Public Relations Manager is an intermediate level job. It is the role responsible for devising PR campaigns and strategies with set goals, targets and budgets. This is to boost the image of the organization in the eyes of the public. It also includes tasks like engaging with media, releasing statements and networking with other professionals from different fields. Here are a few steps you can take towards this job:

  • Bachelor's degree in Public Relations, Journalism or related field.
  • Masters in similar fields.
  • 1-5 years experience in the field of PR.


Career Progression

With appropriate experience in this job role, you can advance to other jobs in public relations such as:

  • Public Relations Officer
  • Head of Communications
  • Account Manager


Sample Questions

Personal
  • What do you love about Public Relations?

  • Which skills and qualities do you have which will help you with this job?

  • Where do you see yourself in 5 years?

Human Resources
  • How would you respond to an employee violating the company rules?

  • What do you look for in an employee before hiring them to your team?

  • What will you do if your employee messed up in a campaign?

Management
  • How would you motivate your team to work together?

  • How would you describe your management style?

  • How do you measure the effectiveness of any campaign?

Technical skills and knowledge
  • What are the advantages and disadvantages of hiring a PR firm or agency?

  • Which media houses do you follow and why?

  • How would you handle a PR mishap?