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Public Relation Specialist

We are looking for a public relations specialist to help us promote the image of our company in the eyes of external parties and the public. You will be required to formulate PR campaigns, strategies and activations to promote us. You will also be required to manage media relations, present to executives and write releases on our behalf. Your contribution will help boost the company’s image in the eyes of the public and potential clients or investors.


Field of Public Relations

This field manages the brand image of individuals and organizations by building a reputation through the media. It does this through promotional activities, campaigns, and media relations.


What to expect from the role

  • Hands-on experience in creating innovative campaigns and strategies to engage with the public and media.
  • Exposure to marketing campaigns and media relations.
  • Learning how to organize, multitask and manage time.
  • Learn on the job regarding the best practices in public relations.
  • Exposure to the field of public relations and its various responsibilities.


Responsibilities

  • Create PR campaigns and strategies.
  • Promote the company’s image through online and offline mediums.
  • Write press releases to be published, speeches to be made and other copies.
  • Manage relations with media and promote the company’s image and activities in the press.
  • Create, approve and implement promotion plans for the public.
  • Regularly conduct public activations to spread the word of the company.
  • In case of a PR emergency provide innovative and quick solutions.
  • Facilitate and negotiate and dispute with the public or external parties.
  • Regularly survey and study the public opinion to work on the possible flaws in campaign strategies.


Requirements

  • Bachelor's degree in Public Relations, Journalism or related field.
  • Prior experience with media or public relations.
  • Experience with PR campaigns and media management.
  • Excellent writing, oral presentation and communication skills.
  • Basic knowledge of computers and writing software (MS Office).
  • A strong presence of mind and analytical skill.
  • Keen attention to detail.


Average Salary

The average salary per annum is $58,020.

Source - money.usnews.com

Career Path

Public Relations Specialist is an intermediate level job. It is the role responsible for consulting with companies and devising PR campaigns and strategies to boost the image of the organization in the eyes of the public. It also includes tasks like engaging with media, releasing statements and networking with other professionals from different fields. Here are a few steps you can take towards this job:

  • Bachelor's degree in Public Relations, Journalism or related field.
  • Masters in similar fields.
  • 1-5 years experience in the field of PR.


Career Progression

With appropriate experience in this job role, you can advance to other jobs in public relations such as:

  • Publicist
  • Spokesperson
  • Public Relations Officer
  • Social Media Manager


Sample Questions

Personal
  • Why did you choose a job in public relations?

  • Which skills and qualities do you have which will help you with this job?

  • Where do you see yourself in 5 years?

Human Resources
  • How would you respond to an employee violating the company rules?

  • What do you look for in an employee before hiring them to your team?

  • Would you be okay with working overtime?

Management
  • How would you describe your management style?

  • How would you ensure increased participation among your team?

  • How do you measure the effectiveness of any campaign?

Technical skills and knowledge
  • How do you counteract on lousy publicity?

  • What kind of campaigns would you launch to encourage corporate social responsibilities?

  • How would you network to find sources and contacts?