HRMS Job Description Social Media Coordinator

Social Media Coordinator

Our company is looking to hire a Social Media Coordinator who can take care of all our social media marketing campaigns across the popular social media platforms we exist. In this role, your primary responsibilities will include researching the market, positioning the brand, creating marketing ideas, developing creative for the same, and posting it with an effective reach as the primary aim. If you are someone familiar with the above process and are excited to work with people from diverse areas, apply right away. 

Marketing Industry 

The Marketing Industry takes care of the image of the company among its existing and potential customers by creating campaigns and marketing materials that position and project the brand favorably. The industry offers plenty of interesting job opportunities and has a wide range of scope in the present and future. 

Responsibilities 

  • Research the market and the position of the brand in the market. 

  • Come up with creative social media marketing ideas to market the brand better. 

  • Research on the current trends and the target audience to come up with ideas. 

  • Design, Develop, and Implement effective marketing materials. 

  • Measure the buzz created by the campaign and the traffic it created. 

  • Use Best SEO practices to generate traffic to the website. 

  • Coordinate with different teams to create the best marketing material that will become viral. 

  • Improve communication with customers through our Social Media Channels. 

  • Maintain and Improve all our Social Media Accounts on various platforms. 

  • Collaborate with influencers and celebrities to market during campaigns. 

  • Maintain a close relationship with Industry Professionals to know the market better. 

  • Be up-to-date with all trends, tools, and practices. 

Requirements 

  • Must have a Bachelors Degree in Marketing or Digital media.

  • 3-5 years of experience as a Social Media Associate or Coordinator. 

  • Excellent Knowledge of SEO, keywords, and Google Analytics. 

  • Can write, design, and create creative content. 

  • Knowledge of Online Marketing Strategies and Procedures. 

  • Ability to use new tools and techniques in marketing campaigns. 

  • Multitask with excellent organizational and analytical skills. 

  • Good verbal and written communication skills.

Average Salary 

The average salary per annum is $39,184.

Career Path 

Social Media Coordinator is an entry-level role in the Social Media Marketing career path. The roles let you explore both sides of a marketing campaign. Creative and Analytical skills are both required to handle this role effectively. You will also require:

  • Must have a Bachelors Degree in Marketing or Digital media.

  • 3-5 years of experience as a Social Media Associate or Coordinator. 

  • Excellent Knowledge of SEO, keywords, and Google Analytics. 

  • Can write, design, and create creative content. 

Career Progression 

With years of experience and successful campaigns, you can grow into roles:

  • Social Media Executive

  • Social Media Manager 

  • Head of Social Media Marketing 

Sample Questions 

Personal 

  • How would you handle a personal tweet that goes bad?
  • What is your opinion on Social Media becoming the dominant platform for marketing?
  • What are some important traits you think a Social Media Marketer should possess?

Human Resources

  • Do you want to add or remove any benefits we offer?
  • Would you be available during weekends to handle campaigns?
  • How do you think you match our company’s culture?

Management 

  • How do you manage multiple deadlines, tell your style of work?
  • How would you find an influencer when your fixed influencer backs out, explain your course of action?
  • How would you work if there are a lot of challenges in finishing a campaign?

Technical Skills and Knowledge 

  • Mention a few tools you used to measure social media metrics for multiple platforms.
  • Give us a marketing pitch with whatever you know about our company on any one particular platform.
  • Explain the importance of SEO and ROI.