Setting up your first recruitment blog in 4 steps
Define the goal
Like they say, a well-defined goal is half achieved. You can have one or more goals - these should be your core motivators for recruitment blogging. Here are some examples:
- To build awareness for your employer brand
- To gain visibility for your vacant job positions
- To build a professional network and drive referrals
Define your audience
Who are you going to write for? - This question will help you answer the next 100 questions that would arise while setting up your recruitment blog. For example, What’s their current role? What does their day look like? What would their reading interests be? What should be your choice of tone while writing? What do their professional goals look like? What social platforms do they use?
Define a content strategy
The content strategy is everything you do between what you're going to write and how you are going to get your audience to read it.
- What are subjects you are going to talk about?
- What does your content creation process look like?
- How often do you plan to publish?
- What would be your distribution channels?
- Are you going to use curated content or only original content?
Define what you will track
What would you define as the success of your blogs? Likes? comments? Shares? Job Applications? Blog subscribers? What's that success indicator for you? Once you know it, decide how you are going to track it - tools and setup.
You can analyse your blogs based on topic categories, authors, time of publishing and so many other criteria. Over a period of time, you can adapt what works in your favor as your best practices.