Use the right format to get your message across.
The right content is vital to connect with your website visitors, but it is just as important to use the most appropriate messaging format. Don't rely on text messages at all times. Some statements are easier to understand via a video or image format.
Using the right format to deliver a message will increase the engagement rate.
The reason you should pay attention to the format is that your customer engagement depends on it. Customers are still getting used to chatbots being around. 46% of chatbot users still prefer to talk to live agents. To break this barrier, you need to convince your visitor that the chatbot is not holding them back from getting answers. A well-drafted message presented the right way will go a long way in changing the mindset of audiences.
For example, a new feature can be introduced through a video. Or, an offer targeted towards a high-quality lead can be sent in the form of an image. You could even take the fun route and add emojis and GIFs to your bot workflow. So, where a text might go ignored, rich media captures attention.