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Freshdesk Announces #CEOonSupport, An Initiative To Get CEOs Involved in Customer Support

Girish Mathrubootham of Freshdesk Calls on Fellow CEOs to Support Customers for a Day and Tell the World About Their Experience

Walnut, California April 16, 2014

Freshdesk, a leading provider of customer support software, is launching CEO on Support - a campaign to get executives directly involved in customer support. #CEOonSupport aims to remind CEOs of the reason why they got into business in the first place: to solve people’s problems.

"When CEOs actively spend time supporting customers, it gives them a reality check,” said Mathrubootham. “We want to show executives around the world how much of a difference they could make in improving their business if they spent just one day or an hour doing support."

More than 19,000 businesses across the world use Freshdesk to support over 15 million end users on a daily basis. Freshdesk’s own customer service agents handle an average of 300 support queries via email, chat, phone and social media everyday. At Freshdesk, everyone shares the responsibilities of customer support. It’s not unusual for Girish himself to get on the helpdesk and resolve issues from time to time.

"#CEOonSupport is an opportunity for CEOs to remind customers that they care and learn something that improves their company or product," added Mathrubootham. "After one day on the helpdesk, I promise CEOs will see ways to serve their customers better." Elizabeth Yin (CEO, LaunchBit) and Zalmi Duchman (Chairman, The Fresh Diet) are just some of the executives who’ve agreed to participate in the campaign.

"Buffer has customer support embedded in our culture - and often many of our employees, including me, get on to support to listen to what our active users have to say" says Joel, CEO of Buffer App, a popular social media scheduling app. "When CEOs themselves keep in touch with their users, they can have a profound impact and make them true ambassadors of their product and brand"

By supporting customers for a day, CEOs have a chance to see which features wow customers, which features they really care about and which they’re willing to pay for. CEOs can also get a pulse of problems and issues that come up recurrently.

CEOs who are interested in the campaign can jump on their support desks for a day or an hour to get up close and personal with customers. Participants can write about a variety of topics from the experience: an interesting discovery, a change they will introduce as a result of sitting on the helpdesk, a favorite customer or a funny conversation and much more. CEOs can post insights on their own blog or on social media with the hashtag #CEOonSupport. Freshdesk plans to compile the insights and share them later.

Official Hashtag: #CEOonSupport, Official site:

About Freshdesk:

Freshdesk Inc. is a leading provider of customer support software in the SaaS market. Their flagship product allows organizations to support customers through emails, phone calls, websites, forums and social media channels. Freshdesk is headquartered in Walnut, California and has a development center in Chennai, India. For more information, please visit, or find us on Facebook: or Twitter: @freshdesk.

Media Contact

Arvind Parthiban