Back to Press Releases

Freshworks Launches Freshmarketer - Marketing Software for Digital Marketers

Freshmarketer will help businesses better understand and optimize their customer acquisition lifecycle

San Bruno November 16, 2017

Freshworks, the leading provider of cloud-based business software, today announced the launch of Freshmarketer, a suite of marketing tools that will focus on optimizing conversions, bringing in much-needed visibility and insight into the customer acquisition process for businesses of all sizes. Freshworks’ recently acquired Zarget, and rebranded its suite of Conversion Rate Optimization (CRO) tools as Freshmarketer, making it their seventh product in its suite of affordable business software.

Freshmarketer’s robust CRO tools such as A/B Testing, Heatmaps, Session Replay and Polls & Feedback, Personalization etc., will help businesses increase orders, customer interactions and signups on their website by providing user metrics and data-driven insights. Freshmarketer will also feature new tools for web content personalization, allowing marketers the freedom to personalize their website’s content for various user segments with just a few clicks.

"At Freshworks, our vision is to enable every team to deliver moments of wow - across every touchpoint, from marketing to sales to support”, said Girish Mathrubootham, CEO and Co-founder of Freshworks Inc. ", said Girish Mathrubootham, CEO of Freshworks Inc. "Companies spend a lot of marketing dollars to develop better methods of engaging with prospective customers. Understanding customer behaviour and marketing play a big role in delivering the best possible experience. Freshmarketer will help marketers make informed decisions on their online properties without the need for deep technical resources or large budgets.

"Freshmarketer displaces many enterprise tools for us and is now a central hub for our CRO program" said Marco Ponce, CRO Program Director, "From working with dynamic elements and forms to making sure you get heatmaps on your split test variations without having to remember to do it after you launch the experiment, Freshmarketer is a welcomed tool to the CRO space and I see it having a bright future ahead."

In future, Freshmarketer’s capabilities will be enhanced to fully integrate into the Freshworks product ecosystem. Freshmarketer is now available in affordable plans on and for Freshworks customers, its 30-day FREE trial will include 50,000 Monthly-Unique-Visitors (MUV).

About Freshworks

Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam and Freshchat. The company’s suite of products is designed to work tightly together to increase collaboration and help teams better connect and communicate with their customers and co-workers. Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India. Freshworks has its HQ in San Bruno, California and global offices in India, UK, Australia, and Germany. The company's cloud-based suite of SaaS products is widely used by over 130,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco. To learn more about Freshworks, please visit

Media Contact

Arvind Parthiban