Back to Press Releases

Freshworks Launches Unified Marketplace Platform - the SaaS industry’s first fully integrated customer engagement platform

The Freshworks unified marketplace will allow companies and developers to build apps and provide a complete 360 degree view of their customers.

SAN BRUNO, California. September 19, 2018

Freshworks, the leading provider of cloud-based customer engagement software, announced today the launch of a unified marketplace platform that allows companies and developers to easily build apps that give access to a 360-degree view of customer information. In addition, the marketplace platform also provides a simple interface for customers to easily browse, try and install trusted applications with one-click. Now companies can fully harness the strength of platform features such as serverless computing and scheduled events to help them quickly build and integrate apps with the Freshworks suite and extend the capabilities of Freshworks products.

"The power of the Freshworks platform allows developers to build integrations that easily extend across different products in the Freshworks suite while the unified marketplace brings a single interface for customers to view apps that work with multiple Freshworks products" says Girish Mathrubootham CEO of Freshworks. said Freshworks CEO Girish Mathrubootham.

The Freshworks marketplace, initially launched as an app store for the Freshdesk product in 2016, has seen swift growth, hitting 100 apps in their first year, 300 in the next year and now at 450 apps just five months later. The marketplace boasts of integrations across categories, including agent productivity, knowledge management, project tracking, reporting and automation.

Today, Freshworks customers have installed more than 150,000 apps since the marketplace was introduced. “Since the products seamlessly communicate with one another, we have seen improved customer engagement and a significant reduction in customer churn thanks to the combined strength of Freshdesk, Freshsales and Freshchat,” said Freshworks 360 customer Krish Subramanian, the CEO of Chargebee

With automatic integrations into all of Freshworks products, applications in the Freshworks Marketplace allow businesses to engage with customers across all touchpoints. SmileBack, a customer feedback solution, connects to both Freshdesk and Freshsales to ensure that negative customer interactions on Freshdesk are instantly plugged into the corresponding CRM data in Freshsales. That enables the customer success team to take the necessary action to improve customer relationships.

“Integrating with Freshworks allows us to offer proactive customer engagement, helping build lasting customer relationships and reducing churn for businesses worldwide,” said Ryan Grant Little, Managing Director of SmileBack.

For more information about the Freshworks Unified Marketplace Platform, visit

About Freshworks

Freshworks provides organizations of all sizes with SaaS solutions that make it easy for customer support, sales and marketing professionals to communicate effectively with customers for better service and collaborate with team members to resolve customer issues. The company's products include Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. Founded in October 2010, Freshworks Inc., is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks’ headquarters are located in San Bruno, Calif., with global offices in India, UK, Australia and Germany. The company's cloud-based suite is widely used by over 40,000 customers around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

Media Contact

Arvind Parthiban