General

Who can become a Freshworks partner

if you are a legitimate business with a website and wish to apply to become a partner, pease fill out this Freshworks Partner Program Registration Form
Our onboarding team will review your application and reach out to you

I am interested in the partner program. How can I sign up as a partner?

To become a partner, complete the Freshworks Partner Program Registration Form. Please include as much detail as possible before submitting. Our onboarding team will review your application and reach out to you.

Is an agreement required to become a Freshworks Partner?

Yes, upon approval each Partner must sign a partnership agreement in order to officially join the Freshworks Partner Program.

Does Freshworks levy a membership charge on its partners?

No, Freshworks does not levy a membership charge on its partners.

I want to refer customers but don’t wish to sign up for the reseller partner program?

Yes, we have a Freshdesk affiliate program for partners who wish to refer customers for Freshdesk. You can sign up for the affiliate program here.

 

 

Lead Registration

Why should I register a lead?

Lead registration is mandatory to easily qualify and approve leads, and manage deals. It also helps your onboarding manager track partner progress throughout the deal and evaluate performance internally at Freshworks. You can register a lead through our CRM.

How can I register a lead?

You can register a lead through  our CRM or the signup snippets installed on your website.

How are the leads created by me, assigned to me?

You can register the customer's account on the partner portal and the lead created will be assigned to you.

What is lead status?

Lead statuses help track leads. Leads can be categorized as follows

  • New: Default status when a new lead is added

  • Invalid: Leads with incorrect details (invalid company, contact details, etc.)

  • Valid - Inactive: Leads that have valid details, but are not actively evaluating

  • Valid - Active: Actively evaluating leads with high product engagement as seen in the customer engagement section

  • Opportunity: Qualified leads who have been through a demo and are actively evaluating

Can I re-register an inactive lead?

An inactive lead falls under trial expired. Please reach out to your onboarding manager for further details.

How long is a lead assigned to me?

A lead is assigned to a partner for a period of 90 days. However, please note that an outbound lead can only be registered under the partner’s name after approval from the onboarding manager.
 

Program Structure

What are the organizations best suited to become Freshworks Partners?

Organizations that provide services such as consulting, sales, implementation or support, preferably in the cloud space, and understand the economics of selling cloud products, are best suited to become Freshworks partners. 

What are the different types of partnerships at Freshworks and what are their benefits?

We offer these different kinds of partnerships— 

Freshworks Global Strategic Partners are technology leaders shaping the future who help businesses drive digital transformations globally. Our Global Strategic Partners have a strong presence across the world and comes with years of success in implementing and delivering solutions.

Our solution partnership provides partners with opportunities to leverage their technical and sales capabilities to consult, sell, customize, and implement our products for businesses across the globe. 

ISV Partners can integrate their offerings with any of our products to create combined solutions that deliver ‘wow’ moments for customers. 

Affiliate Partners can recommend our customer engagement platform to their network and reap rich rewards for minimum investment.

Freshworks for Startups helps Startups that partner with us to achieve sustainable growth from an early stage by getting access to free credits on Freshworks products, resources, and thousands of customers.

How many tiers are there in the Freshworks Solution Program?

There are 3 tiers in the Partner Program

  • Registered Partner

  • Authorised Partner

  • Preferred Partner

How can I advance from one tier to another?

Partners advance from one tier to another  based on their performance in sales, marketing, and other initiatives. Partners can advance to the authorised tier by doing  500$ of MRR and to the preferred tier by working closely with our channel managers and delivering on the GTM plan for a couple of quarters. 

 

Will only closing deals (sales) impact my partner tier?

Revenue is a crucial part of assessing partner performance. However, other initiatives such as outbound lead generation and development of marketing references such as case studies are also taken into consideration.

What are the prerequisites to get acquainted with Freshworks products?

You can attend the basic and advanced product training sessions to learn about our products. You can also take a look at video tutorials, presentations, and other course materials to understand our product(s) better. You can access the resources here. 

 

How can I get listed in the Freshworks partner directory?

In order to be listed in the Freshworks partner directory, you’re required to become an Authorised Partner.

My business has a presence in multiple countries. Do I need to sign up for the Partner Program in each country?

No, you are not required to sign up separately for each country. Sign up once and your onboarding manager(s) will discuss the regions with you.

 

 

Invoices and Commissions Payout

When are partner commissions paid?

Partner commissions are processed monthly and paid out within 30-45 days.

Who to contact regarding questions about partner commissions?

In case you have any questions about partner commissions, please write to freshchannel@freshworks.com.

Where can I find commission statements?

To view commission statements, go to Partner Portal > Commissions > Payments

How am I paid commissions?

Payments are processed via paypal or bank transfer after receiving the following details

  • For Paypal transfer: Paypal ID and W8/9 form

  • For bank transfer: Letter from bank, signed and stamped, confirming bank account details and W8/9 form

When will the Sales Product Commission be effective and how much will I be paid?

Sales commissions are processed monthly and paid out within 30-45 days. Commission statements are generated based on the commission as listed in the partner agreement.

What is Freshworks’ 90-day cancellation policy?

For an outbound deal, the commission is processed only in the last 90 days from the time of deal closure, and paid out at the beginning of the following quarter.

Others

Events

Can I organize a Freshworks event even if my tier status does not require me to?

Yes, you can organize an event. However, please note that if you’re hosting an event organized under the Freshworks brand, you’ll be required to adhere to our marketing guidelines. To know more, please contact your onboarding manager.

How many events does a partner organize every year?

The number of events organized by a preferred partner may vary according to geographies and return on investment.

Does Freshworks support the partner in event organization?

Yes, Freshworks supports all preferred partners in event organization.


Partner Education, Enablement, and Support

Can I access sales materials, product decks, and walkthroughs to help make a sale?

Yes. Please contact your onboarding manager who will share the necessary resources with you. ​​​​​​​

What kind of marketing support does a partner receive?

Marketing support for partners varies according to their partner status and may include support such as logos, competitor battle cards, brochures, campaign templates, market development funds etc.

Is there any certification you provide?

Yes. In order to advance to other partner tiers, all referrers and partners are required to complete certification tests.

Why am I required to complete the certification test when the sales numbers are great?

Certification tests help evaluate the product understanding & knowledge of partners, and are wider in scope as they test the partner on various aspects of sales cycles, and not just deal closure.

Why are partners required to take certification tests once every year?

Certification tests help evaluate the product understanding and knowledge of partners, and annual tests ensure that partners are up-to-date with the new features/changes in the product. 

Are there levels in training and certification?

Yes, levels in training and certification vary, based on partner status.

Will Freshworks provide support to me after I close a deal?

Freshworks provides technical and marketing support for all partner tiers. However, Freshworks expects the partner to provide L1 support and will help out wherever necessary.

What is the Freshworks Partner Conference and how can I be invited?

The Freshworks Partner Conference is an invite-only event during which our partners from all the markets join us at our India office to get an exclusive behind-the-scenes picture.

Agreements, Licensing, Pricing and Sales Transactions

How can I access Freshworks marketing material and use them?

Marketing material will be shared with you at the time of onboarding. Partners in other advanced tiers are given access to different marketing materials that their onboarding manager will share with them. 

Can I offer discounts/sell at a margin?

Please note that discounts can be offered to prospects only after approval from your onboarding manager/channel manager.

Can I start reselling Freshworks products without learning about them?

Yes, you can start reselling Freshworks products but please remember that in order to advance to the next partner tier, product certification tests (which require product know-how) are mandatory.


Connect with Us

I have more questions regarding the Freshworks Partner Program. What should I do?

If you have any more questions, please write to us at solutionpartneronboarding@freshworks.com

I am interested in the Freshworks Partner Program. Where do I sign up?

To sign up for our Partner Program, please complete this form.

                                                                                    Got questions about Freshworks Partner Programs? Drop us a line at partners@freshworks.com