5 Popular Sales Revenue Models
Retail sales revenue
The portion of revenue generated from sales via retail outlets (like stores). For example, an ecommerce brand may partner with a brick-and-mortar retailer to sell products in their stores. Revenue from the physical store would be reported as retail sales revenue.
Direct sales revenue
The portion of sales revenue paid directly from the customer to you. This is contrasted with indirect sales revenue, which is paid from a customer to a third-party (a software reseller, for example) to you.
Web sales revenue
The portion of sales revenue generated via the internet. Used, for example, by brands that have both brick-and-mortar locations and digital sales.
Subscription sales revenue
Used by many software companies (including SaaS), this is the portion of revenue generated from recurring subscription payments.
Ad sales revenue
For companies that sell advertisements (in addition to other products or services), this represents revenue generated from those ads alone.