Sales and Marketing
IT Service Management
Leverage an end-to-end, AI powered enterprise platform to unify customer experiences
No more juggling between multiple tools to view customer data. Sales automation, marketing automation, predictive contact scoring, behavioral analytics, telephony, email and chat — all, in one solution.
Gartner Magic Quadrant 2019 - Sales Force Automation
G2 Crowd CRM Software Leader 2020
GetApp CRM Software Leaders 2019
Software Advice CRM Front Runners 2019
Software as a Service (SaaS) has become the ideal software model for businesses in recent years. According to Gartner, SaaS is expected to be a $120 billion industry by 2021.
Adding to that, recent research finds that almost 73% of organizations will be using SaaS applications by 2021 as well.
As an industry, SaaS is only set to expand further in the future. While the future growth is positively exciting in this sector, with over 10,000 SaaS businesses in the world today, the competition is fierce. This makes it difficult for businesses to stand out in a crowded market.
According to a survey conducted by Invesp, over 89% of SaaS businesses treat “New Customer Acquisition” as their highest growth priority, 59% treat “Existing Customer Renewals” and 46% treat upselling as high priorities.
For SaaS businesses like yours to thrive in this competition, you need to conquer two major challenges—customer acquisition and customer retention.
The best way is to adopt a CRM solution for your SaaS business.
Customer acquisition is the driver of SaaS businesses. Driving leads to the bottom of the sales funnel and converting them into customers is not a bed of roses. It’s a complex mission for sales teams to prospect, follow-up, nurture, and sell. Add to this, sales reps also have to deal with upselling and retention.
In a market full of growing SaaS products, your business could be neck and neck with competitors. But, how do you compete and win more customers? Customer experience is the real differentiator. The upside here? Providing excellent customer experience in the SaaS business is easy with CRM software. Well, only with a good one.
CRM comes in all shapes and sizes. But the right CRM should facilitate your sales process from the first touch point to the final sale.
Capture website visitor information and understand their requirements based on what they browse and present your solution to match them.
Visually track your sales pipeline, and leverage built-in AI capabilities to identify the best opportunities and forecast sales accurately.
Get high visibility into your customer’s journey, provide a seamless customer experience and nurture them to improve conversion rates.
Focus on the leads that matter to your business, capture them quickly through your website or email, and quickly engage with them at the right time and have contextual conversations through a built-in chatbot.
With Freshworks CRM, you can:
Learn more about capturing and tracking leads here
Keeping your prospects engaged and staying productive can be difficult without AI, as it takes care of automating many mundane tasks such as lead generation and lead qualification through chatbots, and provides valuable insights to help you stay focused on building relationships with your customers.
Freshworks CRM allows your sales and marketing teams to:
Learn more about Freddy AI
Get a complete view of your contacts and their journey across sales and marketing teams, and leverage insights such as job title, customer fit, related accounts and more to boost engagement and increase conversions.
Learn more about customer journeys here
Monitor and manage your sales process, understand the sales activities that lead to closure and break them down into actionable tasks with Pipeline Management 2.0 from Freshworks CRM.
Freshworks CRM helps you:
Learn more about pipeline management 2.0, here
Take cross-functional reports to the next level with in-depth reporting functionalities in Freshworks CRM.
Marketing teams can view the ROI of campaigns, drill deeper into the customer’s journey with custom reports, and measure conversions with a custom dashboard.
Sales teams can make more impactful decisions, understand their sales cycle better with sales velocity reports, stay on top of business metrics with cross-module reporting, and understand how salespeople approach deals with sales activity reports.
Freshworks CRM allows you to gauge your sales and marketing efforts by allowing you to:
Learn more about sales analytics here
Work on the same deal with different salespeople on Slack or Freshconnect and get more context with notes, tasks, and activities.
Enhance your efficiency, productivity, and maximize sales with configure-price-quote (CPQ). Collaborate with customers and build configurations and quotes quickly.
Understand what features leads use on your app, categorize them into segments and trigger relevant campaigns to drive product adoption and usage.
Freshworks CRM is a leading CRM built for sales teams in SaaS businesses geared to improve customer experiences, sell more, and increase productivity. Your search for a CRM ends here. Sign up for a 21-day free trial and see how you can grow your SaaS business organically.
“Freshworks CRM (formerly Freshsales) interface is elegant and easy to use. The sales team was extremely helpful and painless—compared to my experience at Salesforce which took three weeks just to negotiate. Our team got up and running with Freshworks CRM unbelievably quickly.”
MoM growth rate
Reduction in cost
Reduction in sales cycle
“Freshworks CRM (formerly Freshsales) helps us prioritize and focus on our opportunities. We’re able to customize our pipeline, from deal stages to filters, unique to our business process. Other CRMs did not allow us to do this as intuitively and flexibly as Freshworks CRM does”
“With Freshworks CRM (formerly Freshsales) reporting features, we’ve cut down that time by 60%. We can generate reports at any point in time, and summarize information 10X faster than before. This has immensely improved our productivity.”
Reduction in Sales Cycle
Increase in Productivity
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