SMS is one of the most effective channels you can use to reach out to your customers. According to a number of studies, SMS Marketing campaigns tends to have open and response rates as high as 98% and 45% respectively—compared to corresponding figures of 20% and 6% for email.
SMS works faster than email and it’s more effective in eliciting a response; it’s also less intrusive than a phone call. Which is why Freshworks CRM now lets you SMS your prospects, without leaving the CRM.
Introducing SMS in Freshworks CRM
With this feature, you can send personalized SMSes to your leads and contacts individually, in bulk, and through your workflows.
1. Connect with your SMS app: Connect with the SMS app of your choice. We currently support Twilio, ClickSend, and Zipwhip. If you’re looking for another SMS app, let us know at crm-support@freshworks.com and we’ll be happy to add it to our list.
2. Personalize your SMS content: Send personalized SMSes to your leads and customers using placeholders.
3. Send SMS to an individual, or in bulk: You can choose to send an SMS to individuals, or you can select a list of prospects and customers to send SMSes in bulk.
4. Receive replies to your messages: With a 2-way integration, you can now receive replies to sent SMSes and keep the conversation going. Get notified when you receive a response and view the message log under “Recent conversations.”
5. Automate sending SMS: You can send SMSes automatically using workflows—whether it’s a discount promotion, a trial expiry notification or a follow-up to the quote you sent. Just add the right conditions to configure a personalized SMS, and let Freshsales take care of the rest.
6. Track your sales team’s SMS usage: Create summary reports by owner to track how many SMSes are being sent by your sales team.
Applicable Plans: Sales Cloud and Customer-for-Life Cloud – Growth Plan and above
Knowledge Base: How to send SMS messages through Freshworks CRM, How to set up SMS in Freshworks CRM
